What is White Hat SEO?
What is White-Hat SEO?
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10-Dec-2020
Updated on 18-Jan-2025
Khushi Singh
18-Jan-2025White-Hat SEO is a process that involves using legal and genuine ways to optimize or enhance a website to make it attain the best ranking in Google with its standard policies. Unlike the Black-Hat SEO process, wherein in methods used are banned and encourage manipulation that gives quick results, White-Hat SEO is all about long term vision or making improvements that benefit the website in the long run while at the same time giving the visitors good value.
Key Practices of White-Hat SEO:
1. High-Quality Content: Providing valuable, useful, and appealing content that helps the user satisfy the query and solve its issues is the main goal of White-Hat SEO.
2. Keyword Research and Optimization: About the use of keywords in texts and titles, as well as the meta-description without the need to directly overemphasize their usage.
3. On-Page Optimization: Optimizing specific aspects of a website consisting of meta tags; image alt text; headings, including H1 and H2 headlines; and internal linking.
4. Mobile-Friendly Design: Make sure all websites are mobile-friendly and easily navigable no matter what the size of the screen.
5. Page Load Speed: Performance enhancement to increase site usability and better positioning on search engines.
6. Backlink Building: Link acquisition that focuses on the techniques of link building such as earning the links from the relevant and authoritative websites it is better to do it naturally not paying for the links and avoiding the sending of the requisite links to other sites.
7. User Experience (UX): Ensuring the users have easy and quick access to the sites, the ability to easily move around the sites, and be safe while browsing.
White-Hat SEO may take time to produce results, but the results achieved are permanent and include; higher ranking, organic traffic, and a genuine and respected relationship with the search engines. As such, it is the best-guaranteed way to get to the top online.
Want to explore more about SEO, here is our guide