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Boosting the ranking of your site by using other than your site is called off-page SEO. There are many benefits of off-page SEO:
• If you prepare quality content and you don’t share it then it reaches is going nowhere
• When your site link from a trusted source then the ranking of your site automatically starts improving
• Linking site with other source help google to crawl the site.
• Domain Authority of the site goes high when you link the site from a trusted and authentic source
A successful off-site SEO strategy will give the following benefits to website owners:
Hike in rankings – The website will rank higher in the SERPs and this also means more traffic.
Hike in PageRank – Page rank is a number between 0 and 10 which indicates the importance of a website in the eyes of Google.
It is the system invented by Larry Page and Sergey Brin (Google founders) and one of the causes that Google was so successful in showing the most relevant results to the searcher.
Page rank today is only one out of the 250 ranking factors that Google is using to rank websites.
Greater exposure – Higher rankings also mean greater exposure because when a website ranks in the top positions: it gets more links, more visits, and more social media mentions. It’s like a never-ending sequence of events where one thing passes to another and then to another etc.
Establish Trustworthiness – In addition to the above, Google has recently introduced the concept of Expertise, Authority and Trustworthiness (E-A-T), which plays an important role in rankings and is directly related to off-site SEO.
In simple terms, Google wants to rank websites that demonstrate expertise and authority on a subject and one of the ways to ensure that the websites picked up by the algorithms can be trusted, is through the number the type of incoming links.
For example, if you want to be perceived as an expert on a subject, it’s not enough for you to say it but other related websites should agree and this is expressed through links pointing to your website.