Through Data Analysis, we can collect data. With the help of that data, we can promote a service and brand it. What are the strategies, technologies and posts with the help of which we can take strategic decisions? Keeping information about this is called Data Analysis.

Social media marketing is used to connect audiences on social media platforms, to build up brands, to increase sales, to create websites and within this we publish variety of content on social media profiles so that our followers and like subscribers increase and our user engagement rate also increases. Major social media platforms are Facebook, Instagram, Twitter, LinkedIn, YouTube, Snapchat etc. The audience on this includes professional working culture, learners, trainers, experts and experience field workers etc. Buzz sumo analyzes  is a great tool for social media marketing.Buzz sumo analyzes social media to provide insight into what trending content is and is also important for content marketing.

Creation of content is very important in this, high quality content so that we can get good reach and we can target our audience. Within this we can see the engagement rate of our brand. In this we can also analyze our engagement and interaction rate. In this we can track the data and understand whether according to this we can analyze our data, which data is working and which is not, according to this we can adjust our strategy. Due to this we  We can also run ads so that a large number of population connects with our content and gives us a good feedback. In today's time, reviews, feedback, user experience, comments, like, subscribe, follow boost the trading product or service. Through this, we can target our specific audience.

Pay Per click Advertising With its help, we have to pay an amount for that time whenever the ad is clicked, with this we can see how many people our ad has reached, how many audiences have clicked on our ad and how many audiences have engaged. There is a way through which we can buy visitors, the most important thing in this is to do keyword research, our advertisement needs to be identified and our business and product can be identified only with the right keyword selection, our objective should be that our ad reaches the potential customer whenever he searches for our product and service.

Cost Per Click is a medium through which we can find out how much amount we have to spend on each click, this is called Demanding, how many audiences we want, how many specific audiences we want to run our ad, it is very important to analyze this Pay click is useful on social media platforms like Facebook, Instagram, LinkedIn, Twitter

Content Marketing is called a strategic marketing. In this, the approach is taken that our content remains in the focus of the audience. We have to do different types of creating, publishing and distributing. We have to create consistent content which is attractive so that our audience gets clearly detailed data. Its main objective is to provide profitable customer action. Various formats are used in this such as ebooks (to give detailed information about the data), infographics (to explain the data in a summary by giving visual effects),posts (posting the content of the data) videos, social media, posts, newsletters (giving updates to the designated emails so that they can subscribe and get information about new content update offers.We can improve the content by doing various types of testing and analytics such as using tools like A/B Testing, Heap Analytic, Amplitude etc.

Search Engine Optimization is a digital marketing strategy that tells our website's search engine result page, its main objective is to promote organic traffic and bring traffic to the website and landing page on the search engine and to increase the ranking of the website and landing page, in this on-page optimization is really done, in this high quality content optimization, page title ,meta description ,headers etc. are important. off page search engine optimization backlink ,feature writing ,guest writing ,social media link, influence outreach , backlink. technical search engine optimization, organic ranking is promoted, mobile optimization, security, website speed ,side architecture, side outlook, indexing, crawling etc. If we talk about search engine optimization analytics, then Google Analytics and Google Search Console are important tools. Ahrefs, SEMrush, Moz Pro, SERanking, Majestic SEO etc. are other search engine optimization analytics tools. There are important SEO tools that you can use to increase the quality of your content like Google Search Console, Moz Pro, HubSpot’s Website Grader.SEM tool can be used for analysis, growth, ranking, training and research. So that we can provide such quality to the content so that it can get a good reach among the target audience.SEM rush inspects the website. It is an important tool in doing content marketing and keyword research.

Google Ads is a great tool for ads. It provides information for impression analysis, cost per click analysis, conversion, ads customization. It is known for having different types of ads like Google Ads Search, Google Ads Display, Google Ads Video, Shopping ads, Google Ads Apps etc.Google Analytics, Google Looker Studio etc. are the best tools for data analytics.

Remarketing Strategy :

 This is a strategy when we approach the potential customer again. Such customers or users who visit our website and are aware of our landing page. Target ads have to be run for them and it is possible that this user or customer is expected to be interested in our product or service. This technique is also used to recapture the target audience. This process is followed to provide them updated and new information regarding the product and service.

Influence Marketing is such marketing in which information about our product and service is delivered by some other source, this builds up the trust of the user. Influencers do research about the product and service and convince the user. Brand ambassadors and personal influencers, product reviews and sponsors etc. are its important elements.They contribute significantly to client relationships and brand awareness and they use different types of techniques like unboxing, sponsorship posts, review posts, content published etc.

Affiliate Marketing is a strategic and performance based marketing where commission based income is received on promoting and sponsoring other products and services. We can promote this through video channels, website, social media, email etc. We have to generate leads and in this we have to promote the Affiliate link.

User behavior Analysis is very essential. Heatmaps  analytic and hotjars analytics are user behavior analysis tools. They analyze how the user interacts and generate user potential into leads for conversion.Increases user stay timing, web page ranking increases due to good and high quality content.

E-Platform Marketing:

In this technique, the product is presented in a well-defined manner. In this, retargeting ads, email, SMS marketing, speed ads are diversified and different types of platforms are used in it.

Audience Reach: 

The target audience group has to be identified and digital campaigning is done with a comprehensive approach using different strategies. Data is driven through digital channels and optimized campaigns so that the brand's growth and engagement can increase.

It is very important to do traffic analysis. During traffic analysis, different types of traffic generated are analyzed like speed traffic, ads (Facebook, Google ads, LinkedIn ads), references (contact forms, backlinks, social media links), social (social media engage, influence, apply) etc.
Noxinfluencer, TubeBuddy, Social Blade, HypeAuditor, LinkedIn Campaign Manager, Facebook Ads Manager, Google ads etc. provide information about social media analysis,  performance analysis, traffic analysis, user engagement, ad reach.HubSpot's Website Grader (checking pages for speed) It gives information on user-friendliness, speed, security etc.

The more the user engages with us, the more we are able to give satisfaction to the user, the more comfort and support he gets, the better the response we will get and the traffic will increase, the traffic diverted to the website will increase and the target audience will be generated. Traffic will be diverted to the landing page only if it is attractive, user-friendly and has attractive elements like infographic content, videos, PDFs, ai-chat bot, live streaming, videos, etc. Our main objective is to reduce the bouncing rate. What kind of content does the user want? What kind of content does he need? What kind of services and products can he easily accept? What kind of products and services does he have a purchase capability for? We should target that thing. For this, we should do strategic market research.

Cross functional collaboration also plays an important role in data research such as content creator, data analytics, content writing etc.It  Worked closely with sales, marketing, and product teams to deliver integrated solutions.

Average Session Duration It is very important to know how long a user stays on your site or landing page. Cross functional collaboration plays a very important role in this.

 The more the user's engagement rate increases, the more chances there are to increase traffic. When more traffic is diverted to the landing page site, we will get the target audience from it only. Therefore, our aim should be to give the right purpose and right goal to cross functional collaboration.

There is a need to know the Key performance indicators. how many mediums we are capturing the market through. This set gives us information about how much traffic has been diverted inside the website, what is its bounce rate, what is its conversion rate, through which channel has the traffic come. Users have engaged more on the page. How many inbound links are there and how many outbound links are there. What is the impression rate? What is our user reach? What is the conversion rate? What is our impressions, clicks, followers, subscriptions and click-through rate in social media. How many people have our emails reached within the email, how many people have opened it, what is our unsubscription rate, what is our subscription rate. Knowing what is the source of our leads, how many leads are being generated, KPI plays a very important role in data analysis.