With the help of digital channel, device and platform, we can build target conversions and convert our audience at conversion rate. With the help of strategy and techniques, we have to increase customer engagement. The main objective of digital marketing is to promote business and to make the product and service reach the customer.

Search engine, social media, email, online platform is required with the help of which we can increase customer engagement. Content marketing provides valuable information to the user. 

Email marketing maintains customer relationship. Social media marketing keeps the user engaged on the platform. Some famous social media are Facebook, Instagram, Twitter etc.
Meta data description is very important in email marketing. In email marketing, we have to build an email list, do segmentation, prepare an engaging content and personalize the promotional content. Mailchimp is a great tool for email marketing.

Website design is the main element of our landing page. In it, we add layout, user interface, color, font, text, description, title, text, URL, etc. Its main purpose is to represent user-friendly ,visual effects and our brand effectively. Landing page represents our business. User experience is added in it ,so that the user interaction increase and its main purpose is to promote website functionality and usability. How to promote user interaction and how can we help the user through easy navigation and guidelines. 

User interface plays a major role in it. The font style of the website, font, formatting tools, color schema, etc. can give an attractive look to the website, which can promote user interface.

Creating content marketing and promoting it in a way that it is valuable, relatable and in a consistent order that will attract our audience and give them clear defined data.

Ahrefs, SEMrush, Moz Pro etc. are better for meta description tools and website analysis. It provides keyword side crawling, keyword suggestion, suggestions for meta description etc.

Some guidelines and rules have been made by Google, with the help of which meta description can be prepared such as its length should be up to 150-160 characters only. For example, if you sell books of famous Hindi writers and there is a landing page and a user searches which are the famous writings of Premchand, then he/she should get a response through your meta description, but if you prepare a big meta description to get more user engagement, then it will be ignored by Google or it will be customized.

There should be a certain and unique meta description for each topic. The description should be user engagement so that the user shows interest in reading it and knowing more about it. Use target keywords to capture the target audience. Add some new attractive words in the description to activate the user's action like see more information, click for more information, available for a limited time only, download now etc.

Dukaan, Shopify, WordPress, Wix etc. are website developed platforms where you can create description, title, image, alt tag etc. 

You can use the following tools for meta description and can improve and effectively grow your meta description by analyzing and researching them.

1. Google Search Console

It gives information about traffic analysis, ranking analysis, site maps. Using this, you can see the growth of web pages. It provides proper information about performance analysis. It can also be used to give a variety of meta descriptions ,give a unique meta description. With its help, you can know the impressions being made and also know in which area there is an impression but there is no user activity and click. It helps in measuring the click through rate and thus helps in making strategic decisions to improve and refine the meta description. It also inspects the URL and tells the related error. It checks mobile friendliness.

2. Google trends

It shows the trend of keywords and keeps a record of which data was searched how many times. It gives accurate information about the popularity of the data. It is very important to have information about the data, that is why it is one of the most useful tools. You can use this tool for research, marketing, and brand popularity. With its help, you can find keywords according to language and location. With its help, you can create website demographics. With its help, you can get keywords regarding occasion or any season.

3. Google keyword planner 
Google keyword planner shows the trend of keywords and keeps a record of which data was searched how many times. It gives accurate information about the popularity of the data. It is very important to have information about the data, that is why it is one of the most useful tools. You can use this tool for research, marketing, and brand popularity. It helps to list which keywords are more popular and have less competition. It identifies user intent and focuses on it.

4. Google's website builder

This is a free tool that provides basic customization. With its help, you can also use Google services like Google Map, Review, Search etc. It plays an important role in promoting meta description. It automatically creates meta description according to your information. Your description can be displayed in Google description.

5. Google Tag Manager

It is a free tool which is used for formatting meta data and this tag will work on clicking on forms, submitting forms etc. Tag choosing and tracking and publishing it does not affect the speed of page loading. With its help, tags can be added in Google Ads, Google Analytics etc.