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Tips to Optimize SEO Without Creating a Hole in Your Pocket

Tips to Optimize SEO Without Creating a Hole in Your Pocket

Jenny Pattel919 07-Oct-2019

SEO forms the heart and soul of a contemporary marketing strategy. In order to attract visitors, you need to look for terms that are being used frequently by your target audience. For instance, if your website sells football equipment, then you need to use terms such as off-side, down on one’s haunches, etc. The words you use will help you in your bid to connect with the audience. 

Every online marketer speaks volumes about optimizing SEO. Quite frankly, it isn’t the easiest of things to undertake. More often than not, the optimization process will require a good amount of money. Ah, don’t worry. Spending big bucks isn’t the only way of optimizing SEO.

 If you wish to undertake search engine optimization in Frederick MD without creating a hole in your pocket, then try out these tips.

1. Create quality content that optimizes SEO

First of all, make sure you prepare high-quality content. Google’s search algorithm tends to prioritize high-quality content the Google search algorithm tends to give priority to high-quality content. Also, if the content is engaging enough, it will end up pulling your customers/users to your website. If the content is engaging, users will spend more time on your website. Give them solutions that help them put to rest their current set of problems. Problem-solving happens to be a great way of attracting users.

2. Keep your Keywords Relevant

As stated earlier, you need to keep track of your audience’s search habits. Keep track of the words that are being used by your users. You need to understand how your audiences search for things online. You can use Google Trends and Google Keywords Planner to make your life easier. Create 2-3 lists containing relevant keywords. Once you’ve shortlisted the keywords, it is time to create content around them. always keep this in mind: You have to create content for your users and not for Google.

3. Focus on Local SEO

Local SEO uses keywords that happen to be specific to a particular area or location. For instance, if you have set up a business in Lancashire, the UK or the target audience of your business is based in Lancashire, then you need to use keywords that contain the word “Lancashire” in them. Take this for an example: If you own a pub in Lancashire, then you can use “Pubs in Lancashire” as a keyword. 

4. Work on Improving the Speed of your Website

You know you are in trouble when the homepage of your website takes forever to load. No user has the time and patience to wait for a web page to load. We want information within minutes. According to reports, nearly 40% of users tend to leave a site if it takes more than three seconds to load. Quite frankly, there is certainly no dearth of websites. If one website doesn’t work, users can easily access a competitor’s website. For optimal results, use a high-speed internet service like Spectrum Internet.

5. Make Use of Headings and Subheadings (also, videos and images)

Creating an interesting blog post is a job well done, but there’s a lot more that needs to be done. Creating a reader-friendly isn’t the end of your job. In order to enhance its readability, you need to break your write-up into headings and subheadings. Break your piece into chunks. It will help the readers while they are trying to understand the piece. If it is a tutorial, then add a few videos to add an element of interactiveness. This would also help in conversion rate optimization. Users like videos wherein they are provided with solutions. Videos and images can help you break the clutter. Reading a 500-word-long piece of text can turn out to be a tiring affair. You can add an element of fun to it by adding images and videos it. 

So, here were a few tips that’ll go a long way in optimizing your SEO without creating a hole in your pocket. Try them out. 


Updated 15-Sep-2021

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