Is SEO the prime reason you are investing in content? Your reason is good but can be better if you know content has a lot more to offer!
As digital is booming, people are inundated with brands beating their drums through advertisements. As a result, organisations battle to get their message noticed by their potential customers.
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Content can resonate more efficiently with your probable customers since the content is custom-made to necessities and interests of the target audience. It is a way of conveying your brand’s identity and offerings without being overtly promotional. More and more brands now understand the importance of content, so those who overlook it are sure to fall behind.
Content has a lot more roles to play other than just acting as a prime backbone to SEO such as PR, reputation management, refining brand personas, etc.
WHY CONTENT MARKETING MATTERS?
According to a study, 7 out of 10 customers like to find out about an organisation or brand using article sort content rather than commercials. Today’s consumers have a strong craving for information, and as content is quite specific to the subject, it serves the purpose well.
Content attracts new traffic to your website. If you are guest posting or publishing content on your blog, your targeted audience will be more likely to find about you and eventually land on your website. Further site interactions can be increased by interlinking the blog posts with other articles of onsite content.
Content builds your reputation and establishes expertise. The more customers see your content, the more they’ll recall your brand and the higher will be your reputation. It can act as a remarketing.
It promotes trust and faith in your brand. When a visitor lands on your site, the quality of content secures confidence. As long as that content is explaining, authoritative, well-written and overall helpful it always has something to gift to your brand.
Quality content also influences conversions. Again assuming that your content is informative and well-written, a well-placed call to action planted in your content encourages improved conversion rates, often resulting in more revenue from every visitor on your website.
Content has potential to give you a separate stream of generating revenue. If your content is generating enough traffic and is resourceful, you can leverage from it by making it an independent service of your company. Content can be used in ways such as an extended whitepaper, eBook, monthly article, etc.
Content may evolve in many forms but will never be unnecessary. Content marketing is a long-term strategy, but the sooner you start focusing on it, the earlier you will start reaping the benefits.
So if you are not looking content beyond SEO change your views. It’s time to establish a more reformed strategy on content. Whether content marketing serves your bottom line independently or as a backbone for your other inbound marketing strategies, you’ll be glad you did it.
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