Meta Tags are one of the most basic elements of SEO. It is must for every SEO practitioner to have basic knowledge about metatags. Are meta tags beneficial for Google page rank? Are they important? What result will it give for your site’s SEO? Following the post you will get the answers of these questions.
Meta tags have been used from many years. They have been a big part in search engine history. They were considered as a factor in rankings previously, until people started misusing them in getting on top of the SERPs. After that, Google stopped using meta tags for the ranking factors. But that doesn’t mean they’re not important anymore. Meta tags still play a big role in SEO of your website.
Meta tags are the words that are hidden in your page’s html code. People browsing your site are’nt able to see them. It is a ‘legal’ way of hiding words in your webpages for search engines. The search engines still read them for it to have a simple, summarized clue of what your site is about and what exactly your keywords are.
Meta tags are located inside your html’s head area.
Such as, <head>Meta tags here</head>
Even if meta tags do not hold much water when it comes to page ranking, their importance is still present as the search engine robots validate their relativity to your content and site category.
Importance of metatags
The importance of meta tags is that the search engines read them in order to compare if these keywords and the description are related with the searched keywords or visible content. Are your keywords present in your webpage? Is your meta description relevant to your content and your site’s category? There is some weight in your meta tags that the search engines see, that being the reason, wouldn’t you want to do anything to bring your page a little bit higher in the SERPs? That’s basically the reason why meta tags are important.
There are two important meta tags:
· Meta description tags
· Meta keyword tags
Some search engines may show the meta description part in content of the search results, but the meta keyword tags shouldn’t appear in search results.
The general consent among SEO experts is that metatags are dead. Even so, many of the same experts still use metatags on their own sites.
For Google, placing the description meta tag does not result in a boost in the Search Engine Results Pages (SERPs), but it might be used for the description for your SERP indexing in Google.
Yahoo! States that they use the Keyword Meta Tag when it ranks a page. Hence it will be fruitful to include one for Yahoo! and any other search engines that still use metatags.
What Do the Metatags Look Like?
You can add the following in the head section of the web page:
content="KEYWORD1 KEYWORD2 KEYPHRASE1 etc.
about 30 to 40 unique words">
content="An accurate, keyword-rich description
about 150 characters">
Meta Description Tag Tips
Important tips for good Meta description tags:
· Use keywords in your meta description tag.
· Try not to repeat the words excessively often, but try to use multiple forms of your keywords.
· There should not be more than 150 characters in a description metatag on a single web page.
· Use a different meta description tag for every page, as each page is different and stands a better chance of being found if you place a relevant title and description for it.
Meta Keywords Tag Tips
Use the following tips for preparing good meta keywords tags.
· Use synonyms of keywords.
· Use unique keywords.
· Do not repeat any given phrase.
· You can repeat a word any number of time, as long as each time it is part of a different phrase.
Robots Meta Tag
The important metatag that you may need sometime is the Robots Metatag which looks like this:
<meta name="robots" content="noindex,nofollow">
Using the above metatag, you can tell a spider or a robot that you do not want some of your pages indexed, or that you do not want your links to be followed.
Also Read: seo- file naming url