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The 11 Best Marketing Strategies for Small Businesses in 2023

The 11 Best Marketing Strategies for Small Businesses in 2023

Rizwan Khan 159 17-Jan-2023

One of the best ways to beat the competition in the 21st century is to develop a smart marketing strategy. This involves utilizing traditional and new strategies to reach as many people as possible. The following are some of the top marketing strategies to consider.

1. Email Marketing

Sending emails is an effective way to connect with potential customers. You can send out newsletters with company updates or product information. It also allows you to build a relationship with your consumers and retain them after their initial purchase.

2. Social Media Marketing

Maintaining a presence on social media is essential to engaging your target audience. Facebook, Instagram, and Twitter are just a few platforms to utilize. They can help you connect with your customers, create a community, and drive traffic to your website.

3. Press Coverage

Having your brand mentioned in the press is a great way to increase your visibility. You can also use influencers to promote your brand. If you want to do this, you need to have an impressive content and media strategy.

4. Events Marketing

Create events that are targeted to your audience. These events can be online or in person. Invite your customers to attend a special event and you can boost your sales. Also, planning your event with your wider marketing goals in mind can lead to more success.

5. Paid Advertising

With the rise of social media and other digital platforms, paid advertising remains one of the best ways to promote your business. You can buy Facebook ads or pay per click on your website. Other methods include print media. A reputed newspaper has a huge readership and you can get your ad to a large number of people.

6. Direct Mail

Direct mail is another of the top marketing strategies. This form of communication is highly targeted and can provide a seamless experience for your consumer. By sending a direct mail piece, you can drive your consumer to your website or social media page.

7. Visual Search

Companies such as Amazon and Microsoft have invested in visual search. In addition to helping you stand out from the crowd, visual search can shorten the customer purchase journey.

8. Retargeting 

Showing ads to people who have visited your website but did not complete a purchase is an effective method of marketing. Additionally, retargeting can be automated.

9. Content Marketing 

Engaging content is crucial to keeping customers engaged. For example, a blog can keep your readers informed. Creating engaging content can be done by sharing relevant articles and videos on various platforms.

10. Graphic Desiging

Investing in graphic design can help you with branding, social media posts, and banners. Make sure you follow current best practices to ensure that your content is optimized.

11. Account-Based Marketing  

In the past few years, account-based marketing has become more popular among B2B companies. Using data and analytics, you can tailor your marketing efforts to suit the needs of your specific buyer personas.


Rizwan is a seasoned subject matter expert in collection and recovery, Luke has held leadership positions with blue chip organizations across EMEA and APAC. At FICO, he helps organizations navigate the analytics, technology and operational pathways to extraordinary business gains and best practice environments.

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