If you've been around the marketing world for a while, you know that the internet is not what it used to be. The internet is no longer a way to connect with other people and share information. It's an ocean of constantly changing and evolving information.
As per Siteefy, 175 new websites are created every minute, which is 10,500 for every hour, and 252,000 for every day. In this article, we'll discuss how you can navigate through these changes to best reach your target audience online today.
Make Your Content Easy to Find
To make your content easy to find, you should use keywords. Keywords are words that people use to search for information about a particular topic. The more relevant those keywords are to your industry, the easier it will be for people to find your content online.
For example: if you're a company that sells wedding dresses in Toronto, then “wedding dress” is an excellent keyword because there are many searches every day related to this topic on Google.
Another way you can make sure people find what you're posting online is by making sure everything shares easily across social media platforms like Facebook and Twitter. For this, you should:
- Use short headlines that convey what the post is about
- Use images that relate directly back to the text, for example, images containing text from articles being shared
- Use short links so readers don't have trouble clicking through.
Focus on Each Stage of the Buyer’s Journey
Whether you're a large or small business, the buyer's journey is the same. As consumers become savvier and more demanding, they spend less time exploring products and services before making a purchase decision.
That means it's crucial to understand each stage of the buying process to meet your customers' needs throughout their journey, from their first acquaintance with your brand to recommending it to their friends and family.
The following are some examples of stages in the buyer's journey:
- Awareness - The stage when people become aware of your product or service for the first time through advertising, online content, or word-of-mouth.
- Evaluation - When prospects start researching your product or service based on what they've learned during awareness. The goal here is to help them make an informed decision about whether they need what you offer. And if so, how much should they pay for it?
- Purchase/Decision - This stage involves taking action on an item after evaluating its features and price against other options available on the market at this point (eBay vs. Amazon Marketplace).
Continually Add Value
In this day and age, there is no shortage of information available online. As per Oberlo, an average person spends 403 minutes online every day. With more than 40 hours per week online, the competition for your audience’s attention is fierce.
When content providers are constantly vying for their readers’ attention, it can be difficult to differentiate your brand from others in a way that keeps them coming back for more.
To stand out in this crowded marketplace, you need to constantly provide valuable information that is unique and relevant. Instead of focusing solely on traffic and, therefore, views as a measure of success, consider what kind of value you bring and how much it helps people solve problems or answer questions related to their interests.
Use Web Directories to Increase Your Online Presence
One way to increase your online visibility with less or no investment is by registering your business on an online web directory. Web directories contain organized links to common category businesses that help users easily identify, know about, and contact the relevant businesses to them.
Other than requiring the least effort to register and maintain, a web directory helps improve your local visibility and online presence.
Use Tools to Track Your Performance
You can use Google Analytics to track your website traffic and make improvements. For example, you might want to know what pages are most popular with visitors. Or maybe you'd like to find out if there's a better way to promote a particular product or service on your site.
As per Renolon, about 28.1 million websites use Google Analytics, which is nearly 55.49% of all websites. Google Analytics (GA) is free and easy to use, but if you need more advanced reporting options, consider installing GA Premium.
It's a paid service that gives you access to valuable features such as custom dashboards, goal funnels, and segments. It's well worth the investment because it will let you analyze more data in greater detail so that you can gain insights into how customers interact with your business online and ultimately improve their experience through better marketing strategies.
Be Active on Social Media
In addition to having a website, you'll want to make sure that your business is active on social media sites like Facebook and Twitter. While these platforms may seem less useful than they once were, they're still important for reaching potential customers in a way that email marketing isn't. They allow for direct communication with people who are interested in your product or service.
If someone has visited your website but doesn't know what else there is about the company or its products/services, then it's time for an email campaign. Email marketing will help get potential customers excited about what's going on at the firm. It gives them updates about new products or services offered by sending newsletters periodically.
So there you have it, the top ways of marketing your business online in an era of digital information overload. Marketing is a dynamic and ever-changing field, but these principles will help you stay on top of the game so you can succeed with your marketing.