Marketing is an important part of any business. To get customers, businesses must get the word out there about the products or services they’re offering. Without running effective marketing campaigns, it’s difficult to attract customers and generate sales revenue for the business.
Effective marketing starts with getting a good understanding of your audience. This means understanding what group your ideal customers belong to, what their interests are, and what appeals to them. You also need to know where your ideal customers spend most of their time before you begin thinking of how to reach them with your marketing message.
The easiest way to understand your target audience is by developing buyer personas. In simple terms, a buyer persona refers to a detailed description of a person who represents your audience. It is a fictional character that embodies the different characteristics of an ideal customer including their demographic details like age, gender, location, behavioral characteristics and interests.
Once you have a clear picture of your audience, you need to decide how you’ll reach them with your marketing message. Below are ten interesting ways that you can use to market to your target audience:
1. Use Social Media
In today’s highly connected world, any business that is keen on reaching its target audience better must include employing social media in its marketing strategy. Today, people spend most of their time on social media; they even prefer to interact with their preferred brands via social media than through a phone call. If your business is not available online, your target audience will engage with your competitors.
With numerous social media platforms now available, it’s important that you figure out which social media your target audience usually spends time on. This largely depends on demographics such as age and job title. Once you determine the platforms to use, build a following by posting relevant content on social media pages regularly. Make your posts engaging through visual content creation like videos, images, and infographics.
2. Embrace Blog Marketing
Blogging is one of the most common forms of content marketing. It involves creating and sharing valuable content (in written form) that educates your target audience to make informed buying decisions. Compared to other types of content marketing, blogging requires businesses to develop and post content consistently. The results of blog marketing are not immediate. However, blogging consistently enables you to generate leads and customers in the long run.
If you decide to make blogging an integral part of your marketing strategy, you’ll need to ensure that you create quality content that covers topics that your target audience is interested in. In addition to this, ensure that your content is optimized for search engines. This will make it easy for your target audience to find your blogs when they search the internet.
3. Sponsor Community Events
When it comes to reaching your audience, community events play an important role in getting your marketing message out. Such activities don’t have to be grand; they can be small events that bring together the local community in your town or city. To identify community events, you’ll need to keep tabs on what’s happening in your locality. Some events that your business might want to support are sporting competitions and charity activities like running or walking events.
You could also print information materials like bookmarks and distribute them to your local library. Sponsoring such events allows you to put branded banners out during the events to market your business. Before sponsoring community events, find out how the events will enable you to reach your ideal customer. This will help you identify opportunities that suit your needs best.
4. Run Marketing Competitions
Marketing competitions provide great opportunities to boost brand awareness and increase customer engagement. There are many ways your business can do this, including running promotions, giving customers coupons, and running social media competitions. Coupons provide a great opportunity to attract new customers. What makes competitions and promotions effective is the fact that they help people save some money.
This causes customers to go out of their way to take advantage of them, successfully marketing your offerings, and getting more customers. Coupons are even more effective in earning your business return customers. By giving discount coupons that your audience can use in your business in the future, you increase their probability of coming back.
5. Leverage Text Messaging
Texting is a traditional form of communication that has stood the test of time. With the high penetration of mobile phones, text messaging is one of the most effective ways of placing your marketing message right in front of your target audience. Marketing via text messages is something that businesses of all sizes can do easily. Most messaging apps come with a text blast feature. This makes text messaging a highly cost-effective marketing strategy.
Compared to other forms of communication like emails, text messages have a significantly high open rate – which makes them extremely effective in marketing your product offerings to your target audience. Some businesses are reluctant to use text messaging for marketing because they think it’s invasive. But this is not necessarily true. The key to ensuring your audience does not find your text messages invasive is to provide value through it.
If every text you send contains valuable information, your audience will be happy to receive messages from you. Your marketing team should invest some time learning how to write tasks. Ideally, the messages should be short - with a maximum of 160 characters. Most importantly, segment your audience and send highly targeted messages that are relevant to each segment.
6. Use Auto Dialers
Auto dialers are automated phone systems that enable businesses to make outbound calls without dialing the contacts manually. By using auto dialer software like Drop Cowboy, marketers and sales teams can generate leads by calling a huge number of calls simultaneously. But this is not all – when an outbound call is made using auto-dialers, the system will either connect the call to a live agent or play a pre-recorded message. Marketers can use the recorded message function to communicate marketing messages to their target audience.
To ensure that marketing efforts are directed to the right people, modern-day dialers are designed with built-in lead management features that allow businesses not just to record their leads but also manage them well. This makes it possible for them to integrate their dialers with the already existing customer relationship management system that has an updated list of potential customers. Also, this makes it easy for marketers to identify high-value leads and target them with relevant marketing messages.
It’s also possible for marketers to run multiple campaigns simultaneously while scaling the reach of each campaign depending on the size of the target audience and the objective of each campaign.
7. Use Email Marketing
When people visit your site, it’s highly unlikely that they will make a purchase. In most cases, they’ll look at your website to see what you’re offering and leave without buying anything. While there’s virtually nothing you can do to change this, you can encourage them to leave you with their contacts and begin the process of nurturing them into customers. The way to do this is to offer them valuable information that will cause them to want to share their contacts with you.
You can package this information into downloadable products like free coupons, product trials, webinars, free reports, white papers, eBooks, or guides. Create lead capture forms for visitors to fill out to get access to this information. After capturing lead information, your marketing team should start the lead nurturing process. This is where email marketing comes in handy. The team develops a series of professional emails and sends them to their leads or subscribers on a regular basis to provide more information about your product offerings and keep them engaged with your brand.
The key to succeeding in email marketing is segmenting your audience and aligning email content to your target’s purchase journey. This way, you can provide relevant information to your target audience. Make your emails interesting by including visuals like images and videos. Personalize your email communication – this will make your audience feel that your business values them and what they want.
Marketing is at the heart of every successful business. Though this function is associated with getting customers, it is more than just that. By running marketing campaigns, you engage customers, build the reputation of your business, and even educate customers about the problems they have and how your company can solve them. The way you market your products or services will determine how big your customer base will be and how your sales revenue will grow.
With the world becoming highly connected, you cannot rely on one marketing channel to give you the results you need. Now, people are spending more time online than ever before. This means that, in order to reach your audience better, your marketing strategies need to be more digital than offline. While you’ll still need to find relevant offline platforms to market your offerings, a good marketing plan should integrate both online and offline strategies.