If there is one thing we can say about digital marketing, it's that it is always changing. New technologies give us new ways to market our websites. And with them come new online marketing trends which often make old ones obsolete. Therefore, it should come as no surprise that online marketing tools are still being developed and that the ones that were popular five years ago are almost forgotten now. So, with that in mind, let's take a look at which are the best digital marketing tools for 2020.

Our pick of the top digital marketing tools for 2020
Another thing we would like to mention before we go over the best digital marketing tools for 2020 is that you need to take your time when implementing them. Some of them are a must for any digital marketing manager. While others are more for a niche audience that deals with a specific type of digital marketing. So, start slow and try out different tools before you settle on those that help you do your job properly.

Google Analytics
There is hardly a list of digital marketing tools out there that don't mention Google Analytics. Which is why we feel obliged to mention it here. If you are new to digital marketing, Google Analytics is the first tool to install. From keeping track of your marketing progress to managing your SEO properly, Google Analytics will be a tool that you can always use. Google takes great care in updating it to fit modern marketing trends. This is why the chance of Google Analytics becoming obsolete is zero. So, if you are not sure which tool to use in 2020, start with Google Analytics. You cannot go wrong.

When it comes to digital marketing tools, Google Analytics is a must-have.

Alt: Google Analytics.

Whatagraph
Once you get into digital marketing you will see that lead generation is a big issue. There are strategies that can easily get you online traffic. But, if that traffic doesn't produce any leads, it's not that useful. After all, finding potential customers for your moving company and finding ones for a sports manufacturer requires different channels. So, in order to know how useful and productive your online traffic is in the long run, you need to follow certain metrics that indicate its performance. Luckily, that is what Whatagrap is all about. Whatagrap combines over 40 tools in order to give you all the necessary information. Furthermore, it is designed so that the information is easy to read and comprehend. With it, you will be able to keep track of your channels and see which of them are creating the necessary leads.

Canva
One of the biggest marketing trends in 2020 is going to be visual marketing. In order to engage new markets, your content needs to stand out. And, the best way to make it so is with quality art that is well integrated with your website's content. Well, if you want an easy way to integrate your content with art, then Canva is the tool to use. With it you can:

•    Manipulate and alter the text.
•    Create art from scratch and connect it to your text.
•    Upload images and use filters.
•    Design background images.

Furthermore, all of these tools come with social media optimization, in order to make social media marketing easier. Now, can Canva replace hiring professional designers to create art for you? Of course not. But, it can serve as an easy to use tool to better integrate art and content.

If you plan on using a lot of art for your website, you will need a tool to help you manage it.

Alt: Computer with art on it.

OpinMonster
A big part of digital marketing in 2020 will be to have ongoing communication with your customers. Simply finding new ones and offering them your service and/or product won't be enough. In order to orient your marketing and business efforts properly, you need to know what your customers want. And, the tried and true way of doing so is with emails. This is where OpinMonster comes in. With it, you'll be able to easily manage your emails and reliably build your subscription list.

Traackr
Social media marketing is a big part of marketing efforts for any serious website. If you want to make your company known and heard, you need to utilize social media properly. Now, this can be difficult to do since most people stray away from companies on social media. But, this is also the reason why social media influencers have become such a big deal. A lot of companies choose to work with social media influencers as they are a more natural way of engaging your customers. So, if you plan on work with any, we suggest that you use Traackr. This tool allows you to find and keep track of potential influencers and to contact them if necessary. Remember, in order to make full use of social media, you need to find the right influencers to contact and to work out a proper strategy with them.
The easiest way to reach people on social media is with influencers.

Alt: Various social media platforms showing the necessity of digital marketing tools.

Google Keyword Planner
If you plan on having an active online presence, you will have to deal with keywords. From organizing your SEO to managing your content and even marketing posts. Keywords are practically omnipresent. Therefore, installing a tool that helps you choose them and monitor their progress will be a big help. Luckily, Google Keyword Planner does just that. With it, you will deal with keyword optimization relatively easily and organize your online presence.

Hotjar
One of the digital marketing trends that is on the rise is following the behavior of the people visiting your website. Such knowledge can be of great use for someone looking to optimize their website and to make it more intuitive. Well, if this is something that interests you, Hotjar is one of the digital marketing tools to get. With it, you can follow heat maps, click maps and post surveys. All in all, it is a powerful yet easy to use tool that will help you monitor the average behavior on your customers while visiting your website.