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6 Important Rules to Develop a Video Marketing Strategy

6 Important Rules to Develop a Video Marketing Strategy

Zara Lewis842 28-Aug-2019

Due to the fact that video marketing is one of the fastest-growing trends in marketing, it’s incredibly important for Australian entrepreneurs and small business owners. Videos are more immersive, provide amazing ROI and they’re much more popular than traditional text-based content formats. However, in order to produce adequate videos, as well as to have them serve the purpose, you need to possess more than video editing and recording skills. What you need is a video marketing strategy and here are six most important tips on how you can develop one.
 

Value-to-promotion ratio

While there’s nothing wrong with shameless self-promotion, the fact is that you can’t just self-promote all the time. Sure, it’s beneficial for your business, but take a look at this situation from the perspective of your audience. Do they care what’s good for your business or are they more interested in what you have to offer to them? This is why you need to put an emphasis on providing value to your audience and give it your best to do so through your content. Try to find the right ratio. For instance, promote your business in one of every seven videos that you upload. Or, you could just spend a small fraction of the video self-promoting. Knowing what you have to offer and tailoring that content to your buyers can make a significant difference. Within the video production strategies, you will find a powerful trend called story marketing, which focuses on capturing the emotions instead of proposing complex concepts. You only have a few seconds to capture all the attention.

Content over the length

Another thing you need to keep in mind is that it’s the content that matters, not the duration of the video. You see, there are a lot of small creators on YouTube who deliberately makes their videos longer than 10 minutes in order to monetize them more efficiently. Needless to say, as a business, you can’t allow the filler content to take over. Make every second of the video count, whether the video is half an hour long or barely lasts 10 seconds. An adequate duration of the video demonstrates your frugality.

6 Important Rules to Develop a Video Marketing Strategy
 

Learn how to make it all more clickable

In general, there are three major reasons why people click on videos. They are either intrigued by the caption or by the thumbnail or have a WOM recommendation from someone (a friend sent them a video and asked them to take a look at it). Keep in mind that the friend in question has probably clicked on the video for one of the first-mentioned two reasons. One more factor that goes into this is the duration of the video, seeing as how people dislike clicking on particularly lengthy videos, unless it was what they’re looking for or if they have a lot of free time.

Quality of editing

Once you’re done with this, you need to understand just how impact the quality of the content is. For starters, the camerawork requires a lot of skill and a high-end device. Editing, on the other hand, is even more important and even small YouTube creators are currently being held by a much higher standard than before. After all, the tools are available so it mostly comes down to skill and willingness to make an effort rather than anything else. Even if you aren’t sure that you can tackle this issue on your own, you can always outsource to video production companies from Sydney and get high-quality results.

6 Important Rules to Develop a Video Marketing Strategy
 

Optimize for SEO

You need to understand that the video in question doesn’t have the same value for you its bots. So, optimizing this video for SEO becomes your next priority. This is why you need to ensure that the algorithm understands what’s going on. For starters, tag the video, use descriptive captions and give it your best to flesh out the content through relevant keywords. This way, you’ll be describing the video in a way that the algorithm understands the best, thus ensuring that it’s much better ranked.

Measure everything

The last thing you need to keep in mind is the fact that you should measure the effectiveness of your video marketing in order to get the idea of where you are. You need to know this in order to tweak everything that needs to be fixed and improve areas that have to be optimized. Also, keep in mind that this is a continuous effort and that the more often you measure, the more accurate your estimates will be.

Conclusion

As you can see, what you get from a good video marketing strategy is consistency. Other than this, you also get improved effectiveness and conversion rates that will inevitably lead to the growth of your brand recognition and enterprise, as a whole. Keep in mind that the more you get used to this system, the better the effect will be.


Updated 16-Mar-2023

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