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The Basics of Storytelling in Digital Marketing to Win Social Media Profiles

The Basics of Storytelling in Digital Marketing to Win Social Media Profiles

Tom Garry609 29-Nov-2019

The topic of storytelling is indispensable in the field of content marketing. The multi-faceted narrative method not only helps to prepare information and advertising messages in an exciting way but also strengthens customer loyalty to the brand, product, and company.
Digitization is continuously developing new and versatile formats that are ideally suited for the incorporation of storytelling.

In the following lines, learn about the emerging trends in the field of digital storytelling and how to use them for your communication policy that will guarantee a good story.

Why Storytelling?
Perhaps the concept around the basics of storytelling in digital marketing is just a conclusion to the advancements of the advertising evolution from the past two decades. Or maybe the storytelling in digital marketing is the absolute answer to all possibilities for a company to represent its services.

Whatever the distance we chose to look at the Storytelling in Digital Marketing upon it is clear that no approach to customers ever before had the means to leave such a strong emotional message.

And of course, it’s not just about the right story. The art of storytelling combines different techniques (which we will discuss later) that meld with marketing efforts and the great story as the final flavor.

It’s proven that the stories created and presented in this way make the viewer’s pay attention to even the slightest details about products or services. The power of storytelling in digital marketing is yet to be witnessed through the advancements of the near future, where it will probably be the default way of sharing content.

The Successful Concept of Storytelling
Storytelling is based on the approach of conveying messages in a way that keeps them in the memory of consumers. This is achieved by making information more comfortable and entertaining in the form of stories.

For them to convey an authentic picture of a brand, a product, or a company, it needs at least one “actor” with whom the consumers can identify.

Additionally, the narrative style of a story should be activating, emotional, and binding. This means activating the story encourages interaction or dialogue between the brand and the consumer.

An excellent example of this is the distribution of a story via social media channels. Consumers are actively involved in sharing, liking, and commenting on posts. Also available is the inclusion of interactive elements for direct participation in the digital story.

Also, the stories should be emotionally charged. The effect of emotions depends on the story, the topic, and the purpose.

Well-made stories are not perceived by consumers as advertising. Instead, the identification with the actors creates emotions and memories that promote a personal connection to the brand, product, or company.

Entertaining and informative stories can contribute to the long-term loyalty of consumers. Relevant story content, narrative strands that fit the brand, and active community management add to this significantly.

What Distinguishes Digital Storytelling?

Digital storytelling refers to storytelling using digital media. As a result, stories are delivered using images, videos (visual storytelling), or social media posts (micro-storytelling).

It stands today as probably the most exciting social media tool for increasing visibility, both in the short and long term. Ideally, a story is distributed across multiple channels that are linked together.
In Liquid Storytelling, a form of digital storytelling, planning is already designed so that the story spreads vi-rally. It engages different social media platforms with exciting content and establishes a viral social media presence in real-time.

Nothing can describe better the success of digital storytelling as your social sharing becoming organic social media recommendation with both visually exciting and message spreading type of content.
Additionally, Digital Storytelling is the friendliest way of explaining customer service via social media marketing channels since everyone grows tired of seeing the dull and non-interactive way of resolving problems.

Web Design Trends for Offbeat Storytelling Techniques
Thanks to improved web design, multimedia content can even be displayed. Particularly popular are so-called scroll-activated animations in which animations are activated by scrolling. Here are some trends from this area:

Audio Slideshow
An audio slideshow is an animated photo gallery accompanied by a parallel soundtrack (music, original sound, narration). Instead of moving pictures, stories are told through a sequence of clearly recognizable individual images.

The customization integration of different images and narration makes this storytelling technique so unique. So, for example, the voices of portrayed people can be used to give a story even more authenticity.

Multimedia Reportage
In the case of multimedia reportage, the written text is regarded as the necessary means of communication. This is supplemented by multimedia elements such as videos and animations.

An essential advantage of this storytelling technique is the possibility to integrate various medial forms, such as pictures, videos, animations, etc. Therefore, the consumer is offered a high degree of variety.

Multimedia Dossier
Unlike the multimedia report, the multimedia dossier is not linear. Instead, a particular topic is presented in different ways, allowing consumers to decide which elements to devote to first freely. Thus, this storytelling technique has a particularly activating effect.

Web-Documentary / News game
A so-called web-documentary or new game resembles an online game in which consumers assume the role of a protagonist, make decisions, and, if necessary, have a say in the further course of the story.
News refers to the memorial and journalistic character of the information content. The game, on the other hand, refers to the preparation of history as a game. This form is particularly suitable for younger target groups, as they are particularly offline for online games.

In Conclusion
Storytelling has proven itself as a multi-faceted narrative method in content marketing. Using digital media and the latest web design trends is a sure way to tell stories in a variety of ways, helping to reach a wide range of audiences.

There is nothing more convincing than the well-articulated story line that lives post-emotional message. Through video and audio elements, you can step up with the latest digital trends and incorporate them into the great storytelling attempt to knock your competition miles away with marketing campaigns.


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