As we have been compiling the best tips so you know how to drive traffic to your online store; we share the second part so that you continue taking into account some tips that you should not miss. To achieve better traffic on the site.
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Start a Reference Program
Starting a referral program is an easy way to use existing customers and drive traffic to your site. For example, Ever note offers users the opportunity to invite friends to sign up for free premium services.
Encourage your current customers and blog followers to share their favorite products with their friends and family through email and social networks. In return, offer discounts or free shipping on future purchases, gifts or even credit to use on your next purchase with you.
Send Guest Blogs
While creating killer content on your site is necessary to attract loyal customers and attract new people to click on your site, don't underestimate the power of guest publishing in your site traffic.
Take, for example, Site Point. Dedicated to inspire, inform and involve the web community, Site Point encourages experts in its field to send searchenginepost.
If your guest post is published, you usually receive a link that takes people to your website. Besides, you may even be allowed to include one or two backlinks within your content that, once clicked, takes interested parties to your online store.
Although this is a time-consuming method of directing traffic to your online store, it helps establish you as an authority in your industry, spread the word about your online store and expose your brand to an audience base to which you never have arrived.
It shouldn't surprise you that creating an attractive email list are one of the most effective methods to drive traffic to your online store.
One of the biggest mistakes you can make as an online store owner is to focus so much on attracting new customers that everyone else forgets.
You can launch email campaigns aimed at new customers who have never bought you, existing customers who bought you in the past and even lost customers who abandoned your cart at some point during the purchase process.
With OptinMonster, you can create a personalized marketing campaign that meets the needs of individual users. For example, you can encourage new visitors to sign up for your list, target existing customers with personalized promotional campaigns, and even target abandoned customers to complete your transaction.
If you can convince a customer that you intend to leave your site to finalize a purchase, you are likely to leave a good comment on your site, share your favorite products on your social networks or even participate in your referral program. All of which help attract additional people to your store.
Video Content + Social Networks
Video consumption is on the rise and social media platforms know it. So much so, that this year Facebook is lifting the ban on pre-roll ads on video content published on Facebook feeds.
And, while this may not suit the average Facebook user, the truth is that Facebook is definitely on something.
Here are some amazing facts about the power of Facebook that may have you ready to start your video advertising now:
• Online video ads are expected to account for more than 80% of all Internet traffic by 2020
• More than 67% of US sellers post video ads on Facebook
• Facebook is the number one social media channel for video content.
• Video content on Facebook receives 135% more participation than images
• 4 times more than many consumers say they prefer to watch a video about a product than read about it
And this is just Facebook
Keep in mind that YouTube and Twitter are chasing Facebook when it comes to increasing brand awareness, connecting with potential customer bases and directing traffic to your online store.
We hope that these proven methods will help you attract more traffic to your online store and, ultimately, increase your sales.