Are you using Facebook the right way am not going to tell
you why your business should be on Facebook? You already know that, but is your
business benefitting from Facebook the way it should – yes, no, maybe.
Read on to find out for yourself.
1. Reaching Out To Everyone:
Most of the businesses follow this philosophy of
targeting more people to generate more traction and ultimately to earn more
revenue. This is more wrong than right. Let me tell you how. So, you are selling
formal dresses to women and your target audience is women in the age range of
18-60. The points that you should consider are : where are you selling it, if
you are based out of Delhi and a customer orders from Chennai, will you be able
to deliver? Do you think an 18 year old will strut around in college in fitted
formal dresses or the 45 year old mother will be comfortable wearing them to
work. I hope you got the gist. Reaching out to the right audience is very
important. While selecting audience keep in mind these pointers –
what you are selling, where you are selling and to whom
you are selling.
some research, analyse trends and then only start reaching out to your
audience. This might seem cumbersome at first but in the longer run it will
both enhance your reach and efficacy.
2. Missing Information:
Who reads the about section of a Facebook page anyway,
nobody is interested, Right? Well nope,
your customers are interested. They want to know what your product is, what is
your vision, your contact information, link to your website. Put in more time
on your page – make sure that your page is up to date.
3. Not Responding To
Do you know, 42% of the customers who complain on social
media expects a 60
minute response time. So, regularly checking your messages is not enough,
respond to them as soon as you can. It will not only
make your customers happy
will also help your business. Since, Facebook mentions your response rate
on top of your page. So, the faster you respond to your
messages the better
your response rate will be and more satisfied your customers will be.
4. The Right Time &
Frequency to Post:
There is a perfect time for everything – this saying
stands true for your publishing
habits as well. When
to post and how often to post is imperative, but how do you know this? Well, a
lot of studies say that the time around 5 p.m. is the
best to post from Monday to Thursday. In the beginning, you can experiment with
different timings and days just to see when you are getting
engagement from your
customers and then accordingly you can devise a calendar. Post too often and
you will end
up suffocating your
audience, post too less and you will get drained from their
memories. So maintaining a fine balance is also important. For small businesses
posting 1-2 posts in a day is ideal. When in
doubt always go for quality over quantity, this will help you in posting
5. Ignoring Reviews &
Ever heard of the saying – keep friends close and enemies
Follow this policy straight, when it comes to responding
to reviews on your page. Thank every customer who takes out the time to write
glorious review on your Facebook page, and it is just not limited to positive
reviews and feedback.
Negative feedback and
comments should be taken in the same stride as positive
After all, we learn from our mistakes. Be apologetic, sympathetic and
while responding. Lastly, do not just apologize – take action. Otherwise
words will just be words.