A myth is prevailing in the content marketing industry that posting content as a guest blogger on a blog to improve the ranking of your website isn’t a good strategy. To be frank, this is true somehow under some conditions.
If your idea for blogging is boldly copy-pasting your content or spamming unnecessary information for the sole purpose of filling in blank spaces, always remember, this is really not going to work for you or anyone else. You might do something more constructive and creative in the meantime that isn’t going to waste anyone’s time in reading and disliking your content.
It is said, keep in mind that credible sites with no backlinks would not really help you increase your site’s search ranking one bit. But, at the same time, if your content is shared on a reputed social media platform accounts, it can really do lot of good for your search engine rankings on the longer way.
Following well established classic and traditional SEO tips such as using relevant keywords in page title and headline, incorporating H1 tags in HTML formatting etc. are other indirect means of SEO techniques for enhancing the ranking of your pages.
However, most of the guest blogging sites have their own policies and guidelines regarding the content type that is acceptable to them for the purpose of guest blogging.
If you can, try to arrange meetings with well-known guest bloggers who have credible experience in working with reputed websites. Furthermore, compile the minutes of meetings in the form of e-books and distribute them online for free through myriad platforms.
It can help you in two following ways:
1. These experienced guest bloggers possess a large number of readers, and if they agree to be supportive to your e-book that covers their interviews and ideas, you can be assured of cultivating huge amounts of traffic from both website owners and readers. The traffic follows your website through links embedded within the e-books. As your writing starts getting identified by websites that have popularity, your chances of being hired as a guest blogger grow up gradually. Established guest bloggers may also encourage you to grab a potentially profitable opportunity by promoting you for the websites they are associated with or write for. For this to happen though, you may want to establish a pleasant and long-term relationship with them.
2. The terrific traffic that reaches your website through their support helps you get more hits, which gets converted into better business opportunities and generating revenue.
Take advantage of that and try to find some famous experienced guest bloggers to promote your e-books through their official websites and other social media profiles. This will further enhance the traffic and visits formula of your website, which is something that must never be undermined.
Please tell me about your guest blogging experience in the comment box.
Happy guest blogging J