A myth is prevailing in the content marketing industry
that posting content as a guest blogger on a blog to improve the ranking of
your website isn’t a good strategy. To be frank, this is true somehow under
If your idea for blogging is boldly copy-pasting your content
or spamming unnecessary information for the sole purpose of filling in blank
spaces, always remember, this is really not going to work for you or anyone
else. You might do something more constructive and creative in the meantime
that isn’t going to waste anyone’s time in reading and disliking your content.
It is said, keep in mind that credible sites with no
backlinks would not really help you increase your site’s search ranking one
bit. But, at the same time, if your content is shared on a reputed social media
platform accounts, it can really do lot of good for your search engine rankings
on the longer way.
Following well established classic and traditional SEO
tips such as using relevant keywords in page title and headline, incorporating
H1 tags in HTML formatting etc. are other indirect means of SEO techniques for enhancing
the ranking of your pages.
However, most of the guest blogging sites have their
own policies and guidelines regarding the content type that is acceptable to
them for the purpose of guest
If you can, try to arrange meetings with well-known
guest bloggers who have credible experience in working with reputed websites.
Furthermore, compile the minutes of meetings in the form of e-books and
distribute them online for free through myriad platforms.
It can help you in
two following ways:
These experienced guest bloggers possess a
large number of readers, and if they agree to be supportive to your e-book that
covers their interviews and ideas, you can be assured of cultivating huge
amounts of traffic from both website owners and readers. The traffic follows
your website through links embedded within the e-books. As your writing starts
getting identified by websites that have popularity, your chances of being
hired as a guest blogger grow up gradually. Established guest bloggers may also
encourage you to grab a potentially profitable opportunity by promoting you for
the websites they are associated with or write for. For this to happen though,
you may want to establish a pleasant and long-term relationship with them.
terrific traffic that reaches your website through their support helps you get
more hits, which gets converted into better business opportunities and generating
Take advantage of that and try to find some famous
experienced guest bloggers to promote your e-books through their official websites
and other social media profiles. This will further enhance the traffic and
visits formula of your website, which is something that must never be
Please tell me about your guest blogging experience in
the comment box.
Happy guest blogging J