WhatsApp is experimenting with in-app ads in its Status feature, and it is starting to roll out promoted channels in the most recent Android beta. These characteristics can be considered as practical measures in the direction of WhatsApp monetization. Vertical ads are shown in between Status updates made by the users. Popular channels can be found in the tab Updates.

Highlights:

• Ads display vertically within the Status carousel.
• Promoted channels appear in the Updates tab.
• Testing is currently limited to Android beta users.
• Both features directly support WhatsApp monetization.
• The update provides mechanisms for paid visibility.

Android beta provides an integrated vertical video ads experience with full-screen vertical video ads built into Status viewing. These advertisements materialize between the temporary updates of contacts. This introduction is a practical aspect of the WhatsApp monetization plan that is happening.

At the same time, the beta supports "promoted channels." Such channels obtain a high position in the interface of the Update tab. This aspect provides businesses with a monetized way of discovering a greater channel to users of WhatsApp more closely towards the monetization goals of WhatsApp.

These tests affirm that there is active work in the monetization of WhatsApp activities on the Android platform. Ad placement in Status and development of promoted channels form predetermined measures that are under consideration. Their appearance in the beta suggests that WhatsApp monetization is moving ahead in terms of its operationalization.