Apple is apparently about to retire its long lived Game Center feature and toss up a completely new gaming app for iPhone users. Apple is using the move to signal its commitment to improving mobile gaming experiences, with a more modern, social and immersive gaming platform designed for today’s gamers.

Highlights:

• Apple’s new gaming app aims to replace the current Game Center.
• The app will focus on seamless multiplayer experiences.
• Social integration and personalized features are expected.
• Improved UI/UX will make gameplay management easier.
• Launch is anticipated with the next major iOS update.

The forthcoming Apple gaming app is going to be a major departure for iPhone users: gameplay meets social connectivity. Unlike the aging Game Center, this new platform will support rich real time interaction with friends, lifelike tracking of achievements and easy syncing between devices. Casual players will soon be converted to loyal gaming enthusiasts in a fun, streamlined manner, says Apple.

What really makes the gaming app distinctive is that it focuses on user engagement. Apparently Apple is engineering features such as personalized game suggestions, live status updates and interactive leaderboards. The purpose of these improvements is to make the iPhone ever more a centerpiece of the mobile gaming ecosystem by bringing users back to the device daily.

From a developer’s point of view, the new gaming app could usher in the next level of richer integration and better exposure. Developers will probably find the ecosystem more rewarding with tools that let them connect directly to gamers and analyze gameplay trends. Apple is safe to count on robust support and tools to make the transition from Game Center get along smoothly to the new interface.