The EU urged Google to change its behaviour as the company is accused of violating the rules of regulating the tech giant. According to the sources, the European Commission believes that Google has placed its own services before rivals and thus distorting the competitive landscape. This can result in heavy penalties and can make Google alter its strategies, its operations in the European markets specifically. It is considered a landmark case that will set a new paradigm as to how the EU authorities act against the influence of the tech titans.

Highlights:

• The European Commission accuses Google of unfairly favoring its services.
• Violations of the EU big tech rules could result in multi-billion-dollar fines.
• The investigation focuses on Google's advertising and search practices.
• Google denies wrongdoing and pledges full cooperation with regulators.
• A final ruling could reshape how tech giants operate in the European market.

The focus is on Google as a search engine and advertising business, which is accused of discriminating against Google services and platforms. Thereby, car manufacturers complain that this tactic deprives consumers of fair options and presents in-control risks to small-scale competitors. It should be noted that violating the new EU rules to regulate big tech companies could attract penalties of up to 10 percent of Google’s global revenue.

Google has not been found guilty but argues that its services provide consumers and advertisers with value. The company responds to such misunderstandings by saying that it will cooperate with the investigation. The same charges have already led to previous confrontations of Google with EU regulators, which cost the technology giant billions of dollars in fines.

Google may be required to change its business model in the EU if convicted of antitrust violations. It would not only impact on its business and market plans but will also create a legal argument for other companies in the technology sector. The case proves that the EU’s desire to apply new rules to the big tech companies and level the playing field for all digital market actors has been growing steadily.