Meta has recently introduced the ‘Community Notes’ model that is meant to increase the reliability of content in the company’s platforms by including users in the moderation. This model allows users to censor the fake news as well as offer correct information regarding those events. Paid advertisements are omitted from this process but unlike before, paid advertisements are not combined with organic content reviews. The decision was made as a part of the Meta’s ongoing efforts to stay as transparent as possible in order to be trustworthy, to make sure that the users’ feedback helps in weeding out the low-quality content.

Highlights:

• The Community Notes model involves users in content moderation.
• Paid ads are excluded from the community moderation process.
• The move aims to boost transparency and user trust.
• The system encourages more informed and accurate content.
• Meta’s decision marks a significant shift in content regulation.

The exclusion of paid ads in the ‘Community Notes’ model they introduced is a significant measure of achieving quality content. One of the main benefits of having Meta is that advertisements are handled differently from community moderation to eliminate cases whereby advertisers dictate what ought to be censored. This means that the type of feedback given to the users with respect to the organic content is genuine and in the manner that benefits the community without consideration of business motives.

The model helps Meta improve information credibility by harnessing users as active contributors to sorting credible content from fake news. When users themselves mark such content as suspicious, or add missing context, they contribute to making the internet a more honest place. Meta expects this approach to enhance people’s and advertisers’ trust because they will clearly understand that community-based evaluations are unbiased.

However, there are some controversies to which some of the marketers agree with the non participation of paid ads. They said this is because while ads are a major source of Meta’s revenue, they should not be treated any differently than organic content in terms of monitoring. However, Meta may be assuming that keeping users’ trust is a stronger strategy than any issues its advertiser clients may have.