
This AI-powered tool, similar to Microsoft Bing, is coming to Search from Google.
Google has its reasons for not rushing with AI features, but it is indeed a reality that Google has fallen behind Microsoft in delivering AI-generated tools for public use. For instance, Microsoft introduced AI-powered features in its search engine, Bing, ahead of Google. In a parallel development, Google is now introducing a new generative AI feature in its Search platform. This particular feature, which allows for the creation of images directly within the search engine, was first launched by Microsoft in March.

Creating images with generative AI in Search
Google has introduced the ability to create images with a generative AI-powered Search experience (SGE).
Google is introducing a new feature called Search Generative Engine (SGE), which allows users to generate images based on textual queries. When a user searches for a specific query, such as "create an image of a cute Doberman with his fat owner sitting near a pond," SGE will provide up to four generated images as search results.
Users can click on any of these images to see how generative AI has expanded upon their initial query with descriptive details. Additionally, users have the option to customize these generated images by editing the descriptions and adding further details.
To ensure safety and authenticity, every image generated through SGE will include metadata labels and embedded watermarking, indicating that the image was created by AI.
Currently, this image generation capability is only available in English in the United States, specifically to users who have opted into the SGE experiment and are 18 years or older.
Google is also working on an upcoming tool called "About this image," which will help users assess the context and credibility of images, enhancing the overall search experience.