Meta's new Twitter rival, Threads, has signed up 30 million users in its first 24 hours, according to Meta CEO Mark Zuckerberg. The app, which is designed for close friends and family, allows users to post up to 500 characters, share photos and videos, and create polls.

Threads is seen as a direct threat to Twitter, which was acquired by Elon Musk in October 2022. Musk has said that he plans to make Twitter a more open and free platform, but some users have expressed concerns about his plans.

Threads' rapid growth suggests that there is a demand for a more intimate and focused social media platform. The app's focus on close friends and family could appeal to users who are tired of the noise and toxicity of Twitter.

It remains to be seen whether Threads can sustain its early momentum. However, its success so far is a clear sign that Meta is serious about taking on Twitter.

In a statement, Zuckerberg said that Threads was designed to "help people connect with the people they care about most." He added that the app was "a friendly and private way to share your thoughts, photos, and videos with the people you love."

Zuckerberg also said that Threads was a way to "reimagine social media for the next generation." He said that the app was designed to be "simple, fun, and easy to use."

Threads is available for download on iOS and Android devices. The app is free to use, but users can purchase in-app features.

It remains to be seen whether Threads can challenge Twitter's dominance. However, the app's early success suggests that it is a serious contender.