---
title: "Meta's Threads Signs Up 30 Million Users in First 24 Hours, Poses Threat to Twitter"  
description: "Meta's new Twitter rival, Threads, has signed up 30 million users in its first 24 hours."  
author: "Yashna Bawa"  
published: 2023-07-06  
updated: 2023-07-06  
canonical: https://www.mindstick.com/news/3139/meta-s-threads-signs-up-30-million-users-in-first-24-hours-poses-threat-to-twitter  
category: "information technology"  
tags: ["technology", "news"]  
reading_time: 2 minutes  

---

# Meta's Threads Signs Up 30 Million Users in First 24 Hours, Poses Threat to Twitter

Meta's new Twitter rival, Threads, has signed up 30 [million users](https://answers.mindstick.com/qa/38813/which-country-s-domain-cn-has-become-the-world-s-most-commonly-used-in-the-internet-with-16-36-million-users-surpassing-germany-s-de-domain) in its first 24 hours, according to Meta CEO [Mark Zuckerberg](https://yourviews.mindstick.com/view/85512/elon-musk-mark-zuckerberg-two-business-tycoon-of-similar-age). The app, which is designed for close friends and family, allows users to post up to 500 [characters](https://answers.mindstick.com/qa/42112/who-is-the-originator-of-avengers-characters), share photos and videos, and create polls.

Threads is seen as a direct threat to Twitter, which was acquired by Elon Musk in October 2022. Musk has said that he plans to make Twitter a more open and free platform, but some users have [expressed concerns about his plans.](https://www.mindstick.com/news/3128/twitter-ceo-defends-tweet-reading-limit-here-s-what-you-should-know)

Threads' [rapid growth](https://www.mindstick.com/blog/304842/master-enterprise-seo-unlock-rapid-growth-in-30-days) suggests that there is a demand for a more intimate and focused social [media platform](https://www.mindstick.com/forum/156104/what-are-the-social-media-platform-used-for-seo). The app's focus on close friends and family could appeal to users who are tired of the [noise and toxicity of Twitter.](https://www.mindstick.com/products/tweet-controller)

It remains to be seen whether Threads can sustain its early momentum. However, its success so far is a clear sign that Meta is serious about taking on Twitter.

**In a statement, Zuckerberg said that Threads was designed to "help people connect with the people they care about most."** He added that the app was "a friendly and private way to share [your thoughts](https://answers.mindstick.com/qa/98233/who-said-this-quote-your-beliefs-become-your-thoughts-gandhi-or-margaret-thatcher), photos, and videos with the people you love."

**Zuckerberg also said that Threads was a way to "reimagine [social media](https://www.mindstick.com/articles/13056/how-to-leverage-social-media-to-attract-lots-of-blog-traffic) for the [next generation](https://www.mindstick.com/articles/341550/the-mind-blowing-next-generation-innovations-in-assistive-technology-bridging-the-career-gaps)."** He said that the app was designed to be "simple, fun, and easy to use."

**Threads is available for download on iOS and Android devices.** The app is free to use, but users can purchase in-app features.

**It remains to be seen whether Threads can challenge Twitter's dominance.** However, the app's early success suggests that it is a serious contender.

---

Original Source: https://www.mindstick.com/news/3139/meta-s-threads-signs-up-30-million-users-in-first-24-hours-poses-threat-to-twitter

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