• On the web, Twitter Blue will cost $8 a month, and on Apple products, $11.
• Twitter was purchased by Elon Musk in November for $44 billion.
• Before putting a blue checkmark next to a person, Twitter will confirm their identity.

Monday witnessed the reintroduction of Elon Musk's Twitter subscription service following a disastrous initial effort that included a shocking number of phoney accounts that alarmed advertisers and raised concerns about the site's survival. The first effort was made last month, only ten days after Musk paid $44 billion for the platform and launched a wave of mass layoffs that saw the company's workforce cut in half, including teams of workers in charge of content moderation.

 The revival of Twitter Blue coincides with the Tesla and SpaceX owner increasing his support for right-wing issues on Twitter, including as opposing the usage of gender-neutral pronouns and the US government's response to COVID-19. For customers using Twitter through the Web, the subscription service costs $8 (about Rs 660) per month, and $11 (approximately Rs 900) if registering on an Apple device. 

Companies' account names on the platform will have a gold check mark next to them. When Twitter Blue was first introduced, there was a stir because numerous phoney accounts that claimed to be businesses or celebrities started to appear. Musk's team was forced to abandon the plan as a result. This time, the business revised its verification process in order to obtain the coveted blue symbol after undergoing a Twitter evaluation. 

In an effort to prevent impersonation and false information, Twitter now only allows organisations and public personalities to use the blue checkmark that signifies their accounts have been verified. The relaunch came as word spread that Twitter CEO Elon Musk had dissolved the Trust and Safety Council. 

In order to build strategies for tackling delicate topics including hate speech, child safety, civil rights, and other challenges, the firm consulted with experts from all over the world through the council, which was established six years ago. 

Using copies of the email as evidence, The Washington Post and CNN reported that Twitter is reevaluating how it incorporates 'external inputs' into its work and has decided that the council is 'not the ideal structure to do this.' According to CNN, some members of the Trust and Safety Council had already left in protest, claiming that Musk's leadership had a negative impact on Twitter users' safety.