HIGHLIGHTS 

Subscriptions will be available for purchase by the selected producers.

This will allow popular users to experiment with a reliable source of income.

Creators, according to Adam Mosseri, do what they do to make a livelihood.

WHY IN NEWS 

Instagram will enable select content producers in the United States to charge fans for memberships, giving successful users a means to generate consistent money as the network fights for online celebrities. Users that post to social media with huge audiences assist platforms like Twitch and YouTube, as well as TikTok and Instagram, earn income, thus social media sites compete to be their favourite platforms. In a video broadcast on Twitter, Instagram CEO Adam Mosseri said, 'Subscriptions are for artists.'

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According to Mosseri, a tiny handful of Instagram content producers in the United States will participate in a subscription test that will begin this week. Subscriptions for access to unique material, including live streaming, will be available for sale by the selected producers. 'Creators do what they do for a living, and it's critical that their work is predictable.' Instagram, which is owned by Meta, thinks that creators should 'control their connection with subscribers,' thus it's looking on methods for them to export their paid fan lists to third-party applications . 

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'Creators do what they do for a living, and it's critical that their work is predictable.' 'We intend to enhance these capabilities over time,' Mosseri added, 'since it's critical that subscriptions be linked across the whole Instagram experience.'