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Prakash nidhi Verma
Prakash nidhi Verma

Search Engine Optimization (SEO) :

Search engine optimization (SEO) is the process of improving the ranking of a website in search engines. The higher web site is displayed in a search engine list the more visitors it is expected to receive. 

search engines work like what people search for and which type of terms (words) are search in SEO. changes in the HTML source code in a site is Effective search engine optimization. SEO tactics should be incorporated into the website development and especially into the menus and navigation  structure. 

Why is SEO important? 

- To help gain more visitors 

- Important for social promotion of a website

- It plays an important role in improving the business of a commercial site

- Improving user experience

Basic principles in the working of a Search Engine:

- Crawling 

- Indexing

- Processing

- Calculating Relevancy

- Retrieving Results

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