What is a meta title in SEO and why are use mandatory in webpages.
What is a meta title in SEO?
193
04-Jun-2025
Mahee Pandey
09-Jun-2025Meta title or title tags are the blue color clickable headline which refers to the name of your web page that shows up in Search Engine Results Page (SERP) and on browser tabs. It tells both the users and search engines what your page is about.
To make it easier & understandable, let's look at a meta title like the book title of your web page. Your web page in a library would be a distinct book. Just like you wouldn't pick up an unnamed book, no one clicks a web link without a clearly defined and catchy title. It's the first impression of your page in Google.
For instance:
If you’re looking for “Best Pizza Recipes,” and one result says:
“10 Easy Homemade Pizza Recipes You’ll Love”
That’s the meta title short, sweet and clickable!
Tips for Creating Better Meta Titles:
Aim for 50–60 characters. This avoids your title getting clipped in the search desired position and keeps it retaining punch and less effort to read or understand.
Always place it near the front of your title. This will help both search engines and users assess what your page is about quickly.
Titles such as “Top 10 Tips” or “Best Tools in 2025” receive more clicks because they feel new, definite, and easily digestible.
Never use the same title on different pages. Unique meta titles help search engines understand your content in the different page roles per user or geography and improves overall site SEO.
Meta titles are important to webpages, as these are the first impressions in search engine results and are used to inform users and search engines of a page's topic. A descriptive meta title helps your website gain visibility, gets more clicks and improves your overall SEO.
Here are several reasons why they are necessary on webpages:
Meta titles serve as a quick reference for search engines, giving them an overall idea of what your page is about. The clearer the title, the better your chances of ranking higher.
An eye-catching title with the appropriate keywords encourages someone to click on your link, rather than scroll past it.
Your meta title is usually the first thing you see on the search engine result page. A polished & relevant title offers trust and curiosity.
A great title typically brings in more traffic. When your content delivers on what your title promises, users will remain on the page longer, increasing your engagement and SEO.
Meta titles are part of how quickly your content is indexed or taken into consideration. If you update or optimize your titles, it can also expedite the deindexing process.
Meta titles are not just for text search either. Meta titles display in voice result's, imagery searches, and even Google Knowledge Graph. It means more possibilities for visibility to be seen.