How do we decide what content to make?
How do we decide what content to make?
753
01-Jan-2021
Updated on 22-Jan-2025
Khushi Singh
22-Jan-2025The first step in creating content is knowing your audience and their needs. Figure out who they are, what they care about, and what problems they are facing. This allows you to create content that adds value to them and resolves their issues. Make sure your content connects dots to specific goals, be it a new brand awareness, community education, orconversion. Understanding what you want to accomplish means your work is focused and effective.
Researching industry trends and analyzing frequently asked questions can also discover some topics. Identify Popular Topics or Gaps in Information Use tools like Google Trends or social media insights to identify trends in the data or gaps. Also, Watch Your Competitors, Listen to your competition’s content to see what’s working within your niche, and discover how you can inject a unique take on things.
The format is just as important to choose. For example, blogs are excellent at providing in-depth explanations, videos are great for storytelling and infographics break down complicated data. On the other hand, republishing existing content, for example, creating a video from a blog post and distributing it as a social media series, is an efficient approach to taking full advantage of the human or financial resources available.
Content creators rely heavily on data-driven insights. Monitor Key Performance Indicators (KPIs)—such as your engagement rates, click-through rates, and audience feedback—to understand what resonates most and should be prioritized for future content. Trying out new formats or topics can also reveal new opportunities.
Finally, make sure your content is in line with your brand’s voice and values. So, using the same strategies on all platforms creates recognition and trust. The good news is that by focusing on your audience, adapting to your goals and leveraging analytics you’ll be able to consistently produce content that is relevant