What is long tail keyword?

Rahul Roi 418 10 Dec 2020

Rahul Roi

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Khushi Singh 18 Jan 2025

A long-tail keyword is a phrase that is normally used and contains three or more words and is used to target a specific niche or a specific intent of the user. While short or less specific keywords such as ‘laptop’ and ‘shoes,’ long tail keywords target more specific search phrases, for instance; cheap yet high-end graphic design laptops under $1000, and comfortable shoes for women with flat feet to run in. This type of keywords is especially important in digital marketing and SEO since these keywords address users with certain expectations, which makes it easier to satisfy them.

Another advantage that long-tail keywords have is the fact that few other companies or web establishments are apt to be reviewing or purchasing these phrases. Because relatively fewer sites aim for these niche keywords, it is much easier for your website to move higher up the SERPs. Also, these keywords tend to have better conversion rates because they bring in users who are at a different stage and could be in the buyers’ funnel. For instance, when using the search terms like “hotels near Disneyland with cheap rates and free parking”, a client is closer to booking a hotel than a client who only searching hotels.

They are also cheaper to advertise when using PPC because they attract few competitors who offer bids for the ads. Including long-tail keywords in your content marketing approach means you’ll be reaching out to the right audience and increasing the website traffic and, in turn, increasing its profitability.

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What is long tail keyword?

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