Has your degree benefited your digital marketing career?
Has your degree benefited your digital marketing career?
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04-Dec-2020
Updated on 15-Feb-2025
Khushi Singh
15-Feb-2025Yes, pursuing a Bachelor of Computer Applications (BCA) has proved beneficial in fueling my digital marketing career. As far as digital marketing is concerned, it’s mostly about digital marketing strategies like SEO, social media, content marketing, and paid advertising but it helped me to have a strong technical background from my BCA because I know how to understand the technical parts of digital marketing.
My knowledge of website development and coding is one of the biggest advantages. You can understand how lectures, websites, and online resources such as Medium Books can help you in optimizing websites, better user experience, and even on-page SEO. While I can utilize this technical expertise to help me understand what developers need from a website about its marketing strategy, this technical expertise also enables me to communicate better with developers thanks to this knowledge.
Also, this experience has complemented my BCA background, which gave me more skills to work with data and pro analysis. In terms of digital marketing, there is a whole lot of data-driven decision-making, and given my technical understanding of databases, algorithms, and data structure, I have been able to understand the metrics from Google Analytics, track the performance of a campaign, and determine how to improve the strategic part.
The other key benefit is that I’m familiar with automation as well as a toolset of AI. As marketing automation is becoming an important part of digital marketing, my programming knowledge is being used to use tools like chatbots, AI-powered analytics, and email automation to increase marketing efficiency and engagement.
All in all, my BCA degree background has given me a solid technical foundation that can enhance digital marketing strategy, powering up my ability to implement campaigns, optimize websites, and use data to generate results. This combination of technical and marketing skills would give me a little competitive advantage in Digital Marketing.