Differentiate between AdWords and AdSense.
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Google AdSense is a program that allows website owners, bloggers, and YouTube creators to earn money by displaying ads on their content. Publishers sign up for AdSense, and Google automatically places relevant ads on their websites or videos. Revenue is generated when visitors click on or view these ads, and Google shares a portion of the earnings with the publisher. AdSense is ideal for those looking to monetize their online content without actively selling products or services.
Google AdWords (now Google Ads) is an advertising platform that allows businesses to promote their products or services on Google Search, YouTube, and partner websites. Advertisers create campaigns, select keywords, set budgets, and bid for ad placements. They pay based on clicks (CPC) or impressions (CPM), and ads appear to users searching for related topics. AdWords is best for businesses that want to drive traffic, increase sales, or generate leads through targeted online advertising.