What is the difference between CPC and EPC?

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Khushi Singh · Answer

Cost Per Click allocates specific funds in advertising terms whereas Earnings Per Click presents monetary gains to advertisers in affiliate marketing performs different functions.
CPC (Cost Per Click)
Advertisers pay CPC which stands for Cost Per Click to receive every click on their displayed advertisements. The metric serves as an important fundamental in pay-per-click (PPC) advertising that operates under programs such as Google Ads and social media advertising. Users have click-through privileges under the CPC system which determines payment amounts for advertisers after successful ad clicking. Ads pay according to their competitive nature and successful targeting combined with their performance quality.
EPC (Earnings Per Click)
Wiki EPC provides an analysis of the revenue generated through affiliate marketing and advertising operations by measuring earnings per click. The measurement helps affiliate program operators and publishers establish the income they receive from each user interaction through their affiliate links or advertisements. EPC provides valuable information about potential profits before investments into traffic because it evaluates offer profitability.
Key Differences
Advertisers pay CPC to operators for each registered electronic ad click whereas publishers receive EPC for every single click on their affiliate advertisements.The system for advertisers uses CPC as an indicator whereas publishers/affiliates work with EPC for their operations.The competitive nature of keywords increases when CPC reaches a high level while publishers will recognize profitable deals based on a high EPC value.
Businesses that grasp the connection between CPC and EPC will achieve better results from their advertising investment.

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What is the difference between CPC and EPC?

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