Explain how AdWords work.

Anonymous User 454 04 Dec 2020

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Anshu Dwivedi 04 Dec 2020

Adword is an online advertisement platform. Google Ads is an online advertising platform made by Google, where marketer auctions to display brief advertisements, service offerings, product listings, or their other platform. It can place ads both in the results of search engines like Google Search and on non-search websites, mobile apps, and videos.

Google AdWord works on the auction system where you bid for the keyword that the advertiser is also bidding for . If you want your ads seen on the top then you need to be good in quality score and the bid amount.

The more your quality score be the be your bid amount and would attain a good position in auction.

different factors are responsible for quality score :

1:Relevance of your ads with a search query

2:Relevance of google ads with the ad group

3:Matching Of google ads with the landing page.

4:History of Google Ad Account

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Explain how AdWords work.

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