What is Content Marketing?

Rahul Roi

In the Simple language, The Content marketing is the practice of providing free (or gated) content to users in order to attract them to your site and prompt them to engage with your brand.

Unlike blogging, content marketing is strategic, with specific goals for everything you create.

These are the different types of content fall under this umbrella, including:

• Blogging, which can happen on your own site (“owned media”) or involve guest blogging for other publications, and can include text, images, infographics and videos
• E-books or white papers, which are often used as lead magnets to capture information like a user’s email address
• Email newsletters, which can build relationships with readers and encourage them to head back to your site
• Webinars and other video content, which can help you convey your brand personality and increase user engagement (especially since video has become very popular)
• Landing pages, which are hosted on your own site and direct users to click a button to find out further information or convert