Explain Digital marketing?
Explain Digital marketing?
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04-Dec-2020
Updated on 20-Feb-2025
Khushi Singh
20-Feb-2025Digital marketing represents the promotional practice of brands, services and products through standardized digital platforms consisting of websites and search engines together with social media channels and mobile applications and electronic communications. The process helps businesses obtain target audience connection through affordable and trackable digital marketing methods.
Key Components of Digital Marketing
Organizations need Search Engine Optimization (SEO) strategies to improve their web content ranking in search engine results thus generating organic visitors on SERPs.
Organizations create interesting content that includes written materials and video presentations alongside picture-based content as an approach to customer retention and acquisition.
Businesses can use Social Media Marketing (SMM) to service their brand across Facebook Instagram LinkedIn and Twitter platforms thereby growing audience interaction along with expanded reach.
PPC runs ads on Google Ads and Facebook Ads and other platforms as a way to generate prompt traffic flow.
Through Email Marketing companies send relevant messages to leads in order to develop relationships and grow sales.
Through Affiliate Marketing businesses team up with affiliate partners to receive commissions when their sold products generate sales.