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On April 24, 2012 Google released Penguin to fight website spam and below-the-radar link-building practices against its published Webmaster Standards. It was made to help users find better website results by taking action against websites that entered search engines through unethical optimization methods.
The Penguin Update targeted several major problems in Webmaster Guidelines violations.
Targeting Unnatural Link Profiles:
Penguin analyzed websites with boilerplate backlinks from poor quality sites and punished them to improve the search results. The update made it harder for websites to succeed through link-building methods and link market purchases.
Addressing Keyword Stuffing:
The update prevented website owners from using too many keywords to improve their search position. The search engine wanted to stop websites from delivering bad experiences to users.
Incorporation into Core Algorithm:
On September 23 2016 Google integrated Penguin as a permanent real-time feature of its search algorithm. Google implemented real-time updates so website issuers could regain ratings speedily after resolving their issues.
The Penguin update taught people to create valuable content that serves visitors instead of resorting to search engine manipulation methods. Websites now need to build backlinks ethically while having natural backlink structures to match Google's quality demands.