What is Google Ad Manager?

Nishi Tiwari 1357 16 Jan 2020

describe google ad manager.

Nishi Tiwari

Student

I am a currently pursuing Bca from United Institute of Management. Want to become software developer.

1 Answers

Nishi Tiwari 16 Jan 2020

Google merged their DoubleClick For Publishers or (DFP) ad server with their Google Ad Exchange advertising source into a unified platform known as Google Ad Manager or (GAM).

Google Ad Manager is defined as a platform that brings the best of DoubleClick Ad Exchange and DoubleClick For Publishers into a unified account. At a time, where publishers have evolved into multi-platform content creators, Google believes that their newly branding better reflects the platform’s expanded capabilities.

Google Ad Manager is a complete ad exchange platform that facilitates both the buying and selling of ads across multiple ad networks and locations, including AdSense and AdExchange.

forum

What is Google Ad Manager?

Can you answer this question?

1 Answers