---
title: "What is Google Ad Manager?"  
description: "What is Google Ad Manager?"  
author: "Nishi Tiwari"  
published: 2020-01-16  
updated: 2020-01-16  
canonical: https://www.mindstick.com/forum/155691/what-is-google-ad-manager  
category: "google adsense"  
tags: ["google adsense"]  
reading_time: 1 minute  

---

# What is Google Ad Manager?

[describe](https://www.mindstick.com/interview/12752/what-is-ddms-describe-some-of-its-capabilities) [google](https://www.mindstick.com/articles/43833/google-lighthouse-and-how-is-it-changing-the-way-we-development-and-design-websites) [ad manager](https://www.mindstick.com/forum/155732/describe-key-elements-used-in-ad-manager).

## Replies

### Reply by Nishi Tiwari

Google merged their DoubleClick For Publishers or (DFP) ad server with their Google Ad Exchange advertising source into a unified platform known as Google Ad Manager or (GAM).

Google Ad Manager is defined as a platform that brings the best of DoubleClick Ad Exchange and DoubleClick For Publishers into a unified account. At a time, where publishers have evolved into multi-platform content creators, Google believes that their newly branding better reflects the platform’s expanded capabilities.

Google Ad Manager is a complete ad exchange platform that facilitates both the buying and selling of ads across multiple ad networks and locations, **[including AdSense](https://www.mindstick.com/forum/155680/what-is-the-advantages-of-google-adsense)** and AdExchange.


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Original Source: https://www.mindstick.com/forum/155691/what-is-google-ad-manager

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