2 Answers

Shikhar Arora
Shikhar Arora

On-page SEO refers to the method of ‘optimizing’ web pages to help them rank higher in the search engines. The end goal of this is to increase organic traffic to your site.

But what exactly does this ‘optimization’ process involve?

The majority of on-page SEO advice seems to focus almost exclusively on the strategic placement of exact-match keywords on your page—a keyword in the title, keyword in the meta description, keyword in H1, etc.

Unfortunately, this kind of advice is MASSIVELY outdated.

In 2018, Google is smart enough to understand synonyms and semantically related keywords (more on those later!), meaning that you no longer have to obsess about the strategic placement of exact‐match keywords on your web pages.

Don’t believe us? Take a look at the top results for the “best apple computer.”

What is On Page SEO?

Out of the top 10 results, only ONE has the word “computer” in the title tag or URL.

The rest of the pages talk about things like:

Best MacBooks;

Mac buying guide;

Which Mac should you buy?

Google understands that when you search for “best apple computer,” what you’re really looking for is information geared towards purchasing a new Mac.

Anurag Dwivedi
Anurag Dwivedi

There are Three-Step in SEO 

  • On-Page 
  • Technical Off-Page 
  • Off-Page 

At each step, you try to increase the ranking of your site organically. On one page, you put your efforts into the site and content .there are many processes included in doing on-page.like :

Image Optimization 

Internal Navigation

External linking 

 Internal linking 

Improving CTR 

Image Optimization