Online marketing is a multifaceted and complex way of marketing your business. Some business owners in Melbourne can do their internet marketing themselves, but many outsource it to marketing companies for assistance. If you’ve decided to take on the task of marketing your business online by yourself, here are some digital marketing myths to keep you on the right track.

1. Internet Marketing Is All You Need 

Digital marketing is vital for your brand, but it can’t be the only thing you do for your marketing efforts. Internet marketing company in Melbourne should be considered as only a part of a greater marketing strategy, which means that you should also add some traditional and even marketing to your efforts. Consumers spend a lot of time online and make most of their purchase decisions from what they see on the internet, even if they make their purchases in-store. Traditional marketing isn’t as big as it used to be, but magazines and newspapers are still read extensively every day. 

2. Content Marketing Isn’t Very Important

Some businesses think that once their website is online, and the necessary information is featured on each page that the work is finished. In reality, if you want to make the most of an internet marketing campaign, you should be updating your website regularly. Upload new content that is relevant to the times, and what’s trending for your audience. When your consumers see that you haven’t posted a new blog in over six months, they’ll stop coming to your site for new content. Content marketing builds trust with your audience and encourages them to share new posts with friends and family when you publish them. 

3. Digital Marketing Doesn’t Track To In-Store Sales

With new software techniques, this is no longer true. Businesses are now able to track online and traditional marketing and see real-time sales numbers for both in-store and online. The fact of the matter is that the more online marketing you do, the more people you are reaching every day. If you’re getting 1000 visitors per day, this doesn’t necessarily mean that you will get 1000 in-store sales every day, or online. However, people tend to remember what they’ve seen online and will make spur of the moment purchases if they came across your shop.

4. You Don’t Need More Than One Social Media Profile

In this day, there are many social media platforms to choose from. Excluding Facebook, Instagram and Twitter, you can also peruse Quora, Reddit, Snapchat, LinkedIn and Tumblr. If you only have one social media profile for your business, you are missing out on opportunities for growth. If your audience uses Instagram as their number one social networking platform, you should have an Instagram profile. If you want to access higher numbers to generate more leads, you should have active social media profiles on the same platforms as your audience so that you can engage more, and create better awareness for your brand.

5. Messaging Lacks Personalisation

This myth is 100% untrue. With the use of internet marketing, business owners now have more opportunity to personalise their content and create their own “voice” that the world sees. Every brand has a story to tell and a unique culture between colleagues within their offices. Now, with online marketing capabilities, their office culture can come across in the content that they publish online in blogs, ads and other campaigns. Ads can be created to interest specific consumers within your audience, which allows for more personalisation in your messaging.

6. SEO Is Dead

As it stands, SEO has become more critical than ever. Almost every business has a website. In addition, individuals have blogs as well. For a company to have more visibility online, their marketing efforts have to optimise keywords so that they rank well in a search engine results page. If you want more traffic being driven to your site, you should combine SEO with your internet marketing efforts so that your content will lead to more organic search results.

7. Internet Marketing Is Unnecessary Because Your Competition Isn’t Online

Every business wants to keep ahead of their competitors, and they do this with a combination of traditional and digital marketing. However, if your competitor is not online, that doesn’t mean that you don’t need to be there either. The lines can get blurred, but it’s important to remember that you aren’t competing for who can install the largest billboard, or who has the most radio airtime during peak hours. The challenge is who can win the business from consumers over your competitors, and the best way to do that is with internet marketing – especially if it’s an untapped market.

8. Negative Reviews Are Bad For Business

When business ventures out onto the online realm, there is the risk of receiving negative reviews. They can appear on review sites, or in the comments section on blogs and social media posts. No business owner wants to see their consumers leaving negative remarks. However, they aren’t bad for business. If a consumer has concerns about your product or service, their concerns should be addressed as soon as possible. If their problem is handled quickly and effectively, they won’t take their business elsewhere.

9. Mobile Marketing Doesn’t Create Conversions

This myth is only valid if you don’t have a mobile friendly website or online store. If your site has not been optimised for mobile, you won’t see many conversions happening every day. Mobile marketing is a highly effective form of internet marketing because people spend most of their internet browsing time doing it on a smartphone. Optimise your site for mobile, and you’ll have a better chance of getting more conversions.

10. Remarketing Doesn’t Work

Remarketing can be hugely successful if it’s done right. If it’s done poorly, it can be seen as irritating and even unsettling. Remarketing allows leads who haven’t converted as yet to re-engage with your brand. For example, a travel agency will use your cookies to target your searches with adverts that include the areas and periods you were interested in when researching their website. It keeps your brand on the top of their minds before any of your competitors.

Internet marketing is a challenging strategy to master, which is why there are so many myths circulating the internet. The truth is that there is no rinse-and-repeat way to market your Melbourne business online, which means that you can experiment and find out what works for you. However, if you believe myths like these, your methods won’t be as successful as you’d like.