Advertising has gone to online market long ago. It can be explained at least by the fact that catching the audience where the vast majority of it spends the time is wiser, than working with the remnant once. We mean that radio and television still have their followers, but Internet has more power - why not to use it.

There are different online channels can be used depending on your goals and plans. The guide we have prepared for you will help you to choose correct variant of marketing channel to your ad campaigns.

Search advertising
Some of you may know it as paid search results. General idea is that a user types the thing he or she is looking for and your ad will be displayed on the first lines of the results.

To display such ads, Advertisers buy relevant for them keywords and when they correspond with the thing in search, necessary results are shown. The point is that competing in popular areas can be quite expensive as the price for keywords will be quite high. And as soon as you money is spent, at the same moment the ad campaign is stopped. During its running you will have some appreciation from search engines, but, in fact, it has nothing in common with SEO.

Besides, the attitude towards paid ads from users’ side is still unclear. While a lot of them will not even mention a small mark “ad”, others will deliberately skip such ads as don’t expect anything good from such firms. However, there are those, who think that the company should be very rich, and have a lot of clients and, logically, high-quality goods, so that they can afford pay advertising.

Display advertising
There are several types that can be covered by this group:
●    banners;
●    videos;
●    branding;
●    graphic blocks.

Any of them is aiming to attract audience’s attention by implementing visual and sound effects. Main benefits here in detailed targeting as video or ad banner can be selected according to  online advertising platform type, users location, time of display and so on. For example, touristic websites are to be filled with ads relevant to this group needs: sun-protecting cream, beach clothes, tents and so on.

Display advertising is widely used for working on brand awareness, image promotion and attracting attention to new goods and services.

*In spite of being attractive, interacting and entertaining, people feel tired of ads and so-called banner blindness is not a caprice, but in some sense a necessity. Growth of adblocking software is a sad evidence of dramatic situation. So, your ad should be really creative and different from others.

Mobile advertising
Marketers are more than just aware how important mobile audience is. It is not surprising at least because the number of mobile devices is far bigger than desktop ones. Main reason to focus on it is the manner of using the gadget. Personal computer can be one for the whole family what is a very rare case for mobile phones, so the advertising can be individual in this case and the messages can be sent directly to a particular person.

When we talk about this issue, it is not only ads that are displayed on mobile versions of websites, but it can be also in app advertising as well: ads in the games, educational apps and so on.

*Advice: add mobile advertising to your next ad campaign, as there will be more users who will try to learn more about you from their smartphones.

Social media advertising
Generally, we can find such ads in the newsfeed or at the sidepiece on Facebook or any other social network. The formats depend on the type of network, but it is an often case of creation ad post, consisting of visual or multimedia materials with clear and simple call to action.

Social networks are one of the biggest time burners. People often search there information about the brand, enter related groups where they can share opinions, give feedback about last cooperation and so on.

As you can see, you are offered a lot of options as the list we have given is not a final one. When launching your campaign, remember, you should not only come to the place your people are spending majority of their time, but organize the process that way you could get your advertising money back.

Another important piece of pie here is your website, It should be convenient and pleasant to look at. Write us if you need any help with it - we have lots of advice.