SEO is the technique of bringing a business page into the top pages of search engines like Google. There are 2 ways to do it:
a) On-page SEO
b) Off-page SEO
You will see a lot of digital agencies providing digital marketing services in Kolkata investing a lot of time in off-page SEO because it is the best way to tap new audience and ultimately boost rankings:
Here we discuss some of the best off-page SEO techniques:
a) Blogs, Blogs, and Blogs – Blogging is the single most powerful tools to promote a business website. Develop plenty of blogs pertaining to topics directly or indirectly related to your field. For Example, if your business is about umbrella then blogs on Kolkata’s weather can be tactfully developed to bring traffic onto your web space. Blogs are also posted in popular guest blogging sites.
b) Search Engine and Directory Submission – This is one of the basic steps of off-page SEO. Apart from Google, Yahoo!, and Bing websites are submitted for listing in other search engines like MSN, Alexa, Slider, DuckDuckGo, and more. The websites are also submitted in different directories such as Pegasus, DMOZ, and Yahoo Directory.
c) Forum Posting – Sites like Yahoo Answers and Quora are often used for website promotion. Participate in discussions and start discussions. In this way, you can increase followers and end up getting a considerable amount of views on your content.
d) Social Bookmarking – This is another great way to boost website traffic. Use sites such as Reddit, Digg, Propellor, Pocket, SlashDot, Pinterest, and StumbleUpon for social bookmarking. However, you should be extremely cautious when it comes to handling tags.
e) Local Listing – If you are focusing on the local area then the competition is bound to be lesser. Hence, opt for local listing. Submit your website to local directories like Yelp, Google Maps, Yahoo Local, Yellow Pages, etc. Apart from lesser competition, they yield extremely favourable results when it comes to ‘near me’ queries.
f) Link Exchange – This is one of the most effective techniques of off-page SEO. Google counts it as a trust vote when a high-authority website links back to your website. This is why acquiring links has been one of the most trusted techniques for off-page SEO. Acquire links from websites which relate to your genre or else you will be penalised by Google.
g) Cross-Linking - Commonly known as internal linking, this is another very effective tool of SEO. This refers to linking internal pages within your web space as per relevance.
h) Article submission – Content is definitely the king when it comes to off-page SEO. This is why article submission is one of the major constituents of any SEO plan. Write good quality articles and submit it on popular sites like HubPage, GoArticles, eHow, etc. This helps you to acquire deep links which would be very beneficial in the future.
i) Press Release – If you are launching a new product then nothing is better than a press release. Submit your content on PR sites such as Open PR, WebWire, PRUnderground, etc.
j) Photo sharing – SEO is not just about content writing. You can get immense traffic by posting your product images on photo sharing sites such as Picasa, Flickr, Instagram, PhotoBucket, and more.
Still confused? Well SEO is a vast process and you will not get instant results, it takes a lot of time and has plenty of elements associated with it. If you feel that there are too many things to take care of then you can simply hire agencies providing digital marketing services in Kolkata.