Did you know that over
4% of the American population read only EBooks? Another 23% says that the EBooks are equally important as the printed books, and over 20% said that they want the EBook creator to publish more EBooks in the coming years.
The numbers make it clear that these EBook has a high potential value and can easily drive traffic to your business. They can help you to promote business, educate your potential consumers, strengthen your content marketing campaign and develop writing business at individual levels.
However, writing an EBook needs research, designing work and a lot of other stuff that you have to organize.
If you are new and not familiar with the process, continue reading. This post will walk you through all the steps you will need to make an EBook.
Choose EBook Topic
EBooks are a tool for content marketing or individual carrier development. It means the data have to focus on a particular aspect and provide dive deep into it. Its primary focus is not to attract consumer but also convert them from potential buyers to readers.
While you make an EBook, select the topic that is familiar to you. It will make it easy to understand, organize and present the data in a more appealing way.
You should also pay attention to the title of the EBook. It's the first thing that the consumer will see before taking a reading decision.
So, it's best if you go more precise and straight forward type of titles. Like for a business EBook with ways to improve internal employer branding you can use "x ways to boost your employer branding" or for a new service you can use something like "An introduction to the ‘service'"
Structuring the EBook
The overall structure of an EBook is not set or bound to rules. You can follow the construction of a novel, textbook or any other reading material. You can also visit some online site to get references and even get some EBook template to simplify the organization work.
Select the EBook template that is relevant for the audience you are targeting and matches your content. The template should also go well with the index of your EBook and your writing font.
Writing The Data
EBooks have to be informative, direct and engaging, which mean you have to write it in section. It means you have to find the data, optimize the content, divide it into pieces and then arrange it in straight flow.
You have to make sure that the content of each chapter has its focus on a particular aspect of the data and yet connect with the next sections.
Another thing that you have to do is to compartmentalize the chapters into subparts. You have to divide the data into sections, use bullet points and insert relevant picture for them.
The language of each of these chapters or subdivisions should be fluent and establish a natural transition. It is vital to create a mental model for the reader and make the material more understandable.
Focus On Visuals
Whether you are talking of an ecommerce guide or a service introducing EBook, graphics are always a must. They play the part of enhancing the readability of the content, make it more accessible and deliver the main essence of the EBook without words.
As an EBook creator, you should also try to highlight the necessary quotes and leave at least 1-inch margin from all sides of the pages. You should also use different writing preference like Bold, Italics and others to establish the importance of a specific part of the content or the Call-To-Action links.
Now that you are completely satisfied with the data and formatting of your EBook, you have to convert it into a non-editable format. You can use the formats like EPUB, AZW and the most common PDF format.
Upload the file, and you are good to go. The reader will download it, and you will soon see the outcomes of your hard work. And don’t forget to optimize the old and new post on the site. You will need them to get a better SEO ranking on the search engine and ensure visibility of the EBook.