Having a product or service that meets people’s needs is great. However, if you do not have a good story to support it, then you are not going to get very far. People connect with stories, not technical specs or statistics. This is why it is so important that your company develops an intriguing brand story.

These brand stories help people figure out who you are and why they should care. Without a compelling story, your company becomes just another faceless source peddling a product or service to them. If you want your brand story to stand out among the rest, then you should get the help of public relations professionals like Tribe Builder. But until then, here are some great tips to create a brand story that is optimized for public relations. 

Determine What Makes You Unique 

The whole point of a brand story is to help people learn why your company is so special. After all, you are not just a bunch of average workers who came together to offer an average product or service. So highlight your strengths and what sets your company apart from everyone else out there.

If there is something very unusual about how your company started or how you operate, then make sure to include it in the story. Give the audience something that will catch them by surprise and not just information that they could find included in most other brand stories out there. 

Make It Long but Not Too Long 

One of the biggest challenges of writing a brand story or any piece of business content is achieving the proper length. You need to find that sweet spot that is in between being so short that it does not paint a full picture of the story while also not being so long that it scares off anyone from actually reading the whole thing.

The word count varies depending on how unique your company is, how long you have been around, and what industry you are in. A general rule of thumb is to aim for anywhere between 500-800 words for your brand story. 

Create a Message Map

An even better way to tell a story is through visuals. Unfortunately, telling an entire story through visuals is basically impossible, so you should instead aim to include a message map in your brand story. These handy visual representations of your company’s story are a great way to get your point across in a simple and visually appealing manner.

If done properly, this can be an incredibly useful tool for connecting with those readers who are not interested in sitting down and scanning through several paragraphs of text. They can instead analyze this helpful graphic that outlines the main takeaways of your company and then easily share the image online for others to consume. This method of storytelling that can be digested in only one or two minutes allows you to maximize the number of people who are willing to look at your brand story.