It is quite possible that you might not have heard about the term SEO testing. Better late than never. This blog is dedicated to SEO testing and will focus on all that you need to know regarding this concept. So, if you are already looking for an SEO testing tutorial to learn about SEO Testing, this should serve the purpose. Over here, we will also take you through the SEO testing tools. Let's get started then.
An introduction to SEO testing
While Google on its own has a few recommendations on ways to enhance the search rankings, the key snippets of information, like what their algorithms are and what it is searching for, are the best-kept secrets that Google won't share with everyone. So, while it offers handy, generic advice, e.g. "emphasis on quality content", it won't let you know exactly what factors would lead to a rise or fall in your rankings.
This is where SEO testing comes into the picture! Not just does Google not uncover the details of their SEO algorithms, but they are likewise always improving and updating them. So, SEO testing becomes a consistent process of finding new trends that deliver better results and later on using those trends for your benefit. So what works currently, might not work in the future, and you'll have to begin altering your SEO practices to remain relevant and continue to improve your search rankings.
In order to test the adequacy of your own SEO strategies, you'll have to take the help of the right tools and strategies or guides to pursue the sort of protocol and results that you're keen on.
To carry out SEO testing in a proper manner, the basic thing is that one should know the SEO concepts inside out.
- What all can be covered under SEO test?
Following are some of the things that you can target during SEO testing.
Does a page happen to be low on quality content? Give a go at improving the page by creating a detailed content and incorporating useful images. After a page has been improved, request Google to re-crawl it, and then test the outcomes.
May be you are uncertain about which keyword a page ought to target? Have a go at testing a number of variations and perform a result comparison. Diverse keywords could rank similarly, yet have distinctive click-through rates - so it is anytime useful testing such things.
- Page Speed
Page Speed has been affirmed by Google as one of its fundamental ranking factors. Why not attempt at enhancing the speed on one of your pages and estimating whether it improves that page's average position. On the off chance that it does, would likely be worth improving your Page Speed scores over your site.
- Titles and Meta Descriptions
Improving your meta descriptions and page titles can truly improve the Click Through Rate you receive from the Google search results. In case you have something where the Page Titles are in a similar format – e.g. products on an e-commerce store, it is recommended that you test a couple of Page Titles prior to bringing about a change to every one of your products.
Get a deeper insight into these SEO aspects, by joining a Digital Marketing Course in Pune, or the one near you. Only then can you perform SEO testing effectively.
• A look at software testing tools
As SEO testing is concerned with comparing the results with what is being shown on the searches, one would require software/tools to carry out your tests. So, here are a few of the popular ones.
- Google Search console
The biggest advantage – It's free!
The very tool gives you an overview of both your site and content, demonstrating the effectiveness, SEO performance, linking errors and rest of the functional data. The majority of this is useful fundamental information that you'll require for any test that you want to perform.
BuzzStream is a utility tool for link management and getting linked. It comes in a 14-day free trial version, with an option to purchase a monthly subscription which is available for approx. $24.
- SEO Spider
Available in two versions namely “Lite” and a more robust version with an annual subscription for approx. $ 160. The tool examines your site and provides a breakdown of the deficient areas and those on which you need to work. If one prefers not to deploy a human expert to assess one's website for SEO readiness, SEO Spider can be said to be a good substitute.
That was a take on the essential aspects of SEO testing that you need to know. Useful to provide you an insight into the concept. Here also check for SEO On page and off page activity platforms the complete link building guide for 2019.