There are many marketing trends out there and search engine optimization or SEO is one of them. Big companies invest heavily on this technique in order to get their website ranked high among search engine results. Small businesses however don’t have the means or don’t feel the need to incorporate this strategy into their marketing task. For them, the advice is to go for it as soon as possible.

The question lingering here is, how can a business take advantage of the various features and perks search engine optimization offers and what one can do to choose the right SEO agency like New York SEO for their website. That being said, if your business website is lacking optimization features, you need to hire a firm that will provide this service for the long term. Choosing the right specialist to become your long term marketing partner is a matter of selecting the tiniest needle from the haystack. There are plenty of SEO providers out there with comprehensive services and competitive prices. Not choosing the right one means you are doing more harm to your business than doing nothing. So, let us look at what you shouldn’t be doing when selecting a SEO service, a few warning signs that will tell you to look elsewhere.

1. Promising Unbelievable Deals and Goals

Search engine optimization is about making your website visible on top of the list or at least close to the top of the search engine results. Well, that is the ultimate goal anyway. However, to achieve this end result, you will have to wait months and years with a bowl of popcorn in hand. If a SEO service provider is promising that it can triple your traffic in just a month or achieve the desired search engine results within a few days, chances are that it is a sham. Google algorithms and formulas are so complex, it will take at least a year or more for an average SEO company to obtain requested result. Additionally, there is no guarantee that the result can be achieved. If you have been promised otherwise, there you have your first warning sign.

2. Not Listening To What You Have To Say

A good, reliable SEO company will understand your business goals before giving an estimation for the service. So, if the company is promising a lot of traffic without even knowing what you are selling, you can't and shouldn't trust them. Additionally, if the provider’s website itself is filled with ambiguity, that should deter you from doing business with them. When this is the case, it is more clear that they don’t understand SEO at all, because this concept mainly depends on how well the content of the website is aligned with what customers are looking for. Not being up-to-date with blogs, not providing the right information are all signs that you are dealing with a bad company.

3. Not Understanding What They Are Saying

A professional SEO service provider takes his business seriously. The specialist you are about to deal with should be engaged in this service full-time and not consider it as a hobby or time-pass activity. You can't take risk on unprepared search engine optimization service because so many things are at stake. Your business may suffer, employees may go without pay and your door may shut down forever. Before anything like this happens, make sure that the SEO company you hire is a legitimate one. Send them a few emails or meet them personally to know their business model. Have them demonstrate their worthiness as well.