Earlier mobile e-commerce was not a big part of the e-commerce landscape. But. Today most of the searches and navigation are carried out through mobile devices like smartphones, tablets. Among these smartphones are used more than other mobile devices. Now, you may be thinking that why mobile e-commerce is imperative for your business?

Well, the answer might be already clear to you that is excessive use of mobile devices by consumers. In this post we would discuss the importance of mobile commerce for any business organization also introduce conversion killers for any mobile e-commerce business.

Importance of Mobile E-Commerce for Your Business

A Smartphone is the most important lead channel for your business and is considered as the extended part of our social life and businesses. Today every mobile user checks his phone at least 80 times a day, and so they have become an integrated part of the offline and online shopping experience.

When a user thinks and decides to buy a product, he instantly grabs his mobile phone to google it. Most of the times for various reasons and purposes mobile phones are the first things that are grabbed by the users. Studies have proved that around 76% of American rely on smartphones either to find a local store or to carry out the purchases and therefore the mobile phones are considered as one of the most important lead channels for retail businesses and stores.

Moreover, there are also some users that use mobile phones to compare the prices of their required things when they go shopping. Smartphones can not only attract the local users or shoppers to the retail stores, even they are considered as a major part for the online shopping experience, but even 73% of the overall customers also use smartphones to research the item before buying it, and 70% use it to check the prices.

Smartphones have become a game changer for both online and offline e-commerce industries. Forty percent of all global e-commerce business is indirectly coming from mobile e-commerce, so for all businesses, it has become important to attract, convert and retain the mobile customers.

Several businesses have prepared themselves for this new mobile e-commerce business platform, but at the same time, they are not aware with the fact that the customer conversion rate is 50 percent less than desktop conversion rates. We can say that 50 percent fewer visitors end up buying the product that comes from the mobile platform.

Studies have proved that mobile e-commerce platforms need much more attention than other platforms and there are many hurdles for mobile customer conversion. So in our next section, we are going to introduce these conversion killers that can reduce your number of winning leads. Even most of the business owners are optimizing their mobile business platforms to increase this conversion rates by avoiding these factors.

Top Mobile Conversion Killers

To increase conversion rates, mobile business platforms must avoid these killers:

Non-Mobile Ready Platform 

If your e-commerce store is not mobile ready then it may not provide a good shopping experience to your customer, moreover, Google like other popular search engines may also not rank it properly so make it mobile friendly first for that you can take help of experts web design company.

This is because Google is considering Mobile First Index for indexing. Firstly it crawls your mobile e-commerce application to check the ranking of your app for smartphone, tablet, and desktop users. There are many sites that can help you to know the ranking of your mobile e-commerce site.

Not Smartphone DNA Optimized

People are using responsive website designs to make the websites mobile ready. Responsive designs can make sure that your screen size will adjust as per the device through which it has been accessed. This can be only achieved by selecting a responsive design for the website.

However sometimes responsive web designs may not fully comply with mobile screen DNA. So you should adopt other features like search, navigation, shopping cart, filters and checkout to maximize the mobile e-commerce conversion rate.

Complicated Navigation

Poor navigation can be a reason for poor performance as well for any mobile e-commerce store. If the site navigation has not been optimized for mobile devices and its navigation pattern is quite different, then it can result in customer fall. Smooth and simple navigation is equally necessary and important.

Navigation designing must follow below-listed five fundamental principles these principles can help you to know the exact expectation of your customer:

• Where am I?
• Where did I come from?
• Where can I go?
• How can I go back to where I came from?
• Where is my navigation?

As simple as they may sound, but it may be difficult to design navigation that can answer all of these questions simultaneously. A proper navigation design can help you in increasing the number of customers.

Poor Search

Mobile e-commerce customers can lose their patience and orientation soon on a small phone screen, so the search feature must be excellent in your store. Customers not only suppose that they will get the desired product through a search result, but they will also suppose that some of the matching products will also be displayed as a search result.

Not only this even, if any customer types three initial letters of the product the all products related to that category must be displayed.

No Guest Checkout Option

You should not force the user to register to shop on your mobile e-commerce store. It has been seen that 30-50 percent of users leave the login page as it is. It may create a login problem later. You can offer guest checkout option to your customer that does not require any password option to complete the checkout.

Finally

By resolving the conversion killers or avoiding them, you can get a perfectly optimized and customer oriented mobile e-commerce store. Just go through the post and increase the number of customers. You can also check customer feedback to improve the app performance.