With the help of artificial intelligence, content creation has been radically changed, allowing companies to churn out news articles, blog posts, and marketing copies in a matter of minutes. Nevertheless, upon this upgrade, a major problem of trust in using AI-generated content arises. As the audience gets more intelligent that a machine may have generated the content, the creators are supposed to work out the solution for this trust gap tactfully, especially as digital marketing trends evolve.

Point out Transparency and Human Supervision

Truthfulness is the backbone of trust. It is not necessary to disclose every single AI-assisted content, however, being transparent about your content production will earn you more trust. Integrity and respect for your audience will be shown through the simple disclosures made, thus, you will be building trust with the audience.

What is even more important is that content produced by AI should always go through human scrutiny before it is published. Fact-checking, changing the tones, branding voice applying, and culturally adapting are the human editors' tasks. This is a great way of using AI's productivity while keeping the decision-making and emotional capability which only humans have.

Confirm Information and Keep up Standards

At present, only one limitation of artificial intelligence is that it might produce wrong information in an apparently convincing manner. Checking facts, statistics, and other statements should be done all the time irrespective of the content source, be it humans or AI. Also, it is necessary to check, double-check, and confirm that the information you are provided with comes from trustworthy sources and validate that the quotes are correct. This is a very important step that ensures that your audience will trust you. Many creators rely on techniques from plagiarism and AI-content detection to ensure accuracy.

Concentrate on quality rather than on quantity. As a result of AI, content production has become faster; however, if one's channels are full of worthless content then trust will decrease at a rate faster than if the channels were filled with quality content pieces that are less frequent. Let the AI do the hard work of getting your content to a good level of quality so that you can do more research and editing.

Provide Human Input and Gain Responds

The content that wins the greatest trust is the one that offers highly-beneficial and unique value to the readers. You can improve AI generated content with real-life examples, sharing your own experience, doing original research, or inviting experts to comment. These human aspects create a bond with the audience that AI alone cannot replicate.

Trust comes from being connected to people, not only to their content. Take a personal approach to comments, questions, and feedback. Let the people know that there are humans who make the content and who are interested in talking with them. The audiences can tell when they are talking to machines that have automated processes or real people, and the latter is what makes them trust you more strongly. 

Trust building through AI-generated content means not concealing the use of AI but rather working with AI responsibly as a means of enhancing human creativity instead of substitution of human judgment. When you put the elements of being transparent, quality, accurate, and having a real human connection first, then it is possible to reap the benefits of AI while at the same time building authentic trust with your ​‍​‌‍​‍‌​‍​‌‍​‍‌audience.