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How to Use In-App Messaging to Drive Feature Adoption

How to Use In-App Messaging to Drive Feature Adoption

Jay Jetwani 501 16-Jun-2025

It is very important to divert the target audience to the landing page. User feedback, user interaction, user conversion, customer support, user analysis, user psychology are very important to know about the product and the market so that we can create better quality and user-friendly products. 

The more interactive systems we provide to users, the more useful it will be for our products and services. This will increase our brand volume, search volume, brand goodwill. Modals, popups, tooltips, banners, slide-ins, message centers are important tools.

For this we use digital marketing, content marketing, guerrilla marketing, mass media marketing, social media marketing, internet marketing, SMS marketing, email marketing, conversion marketing, influencer marketing, affiliate marketing, search engine marketing, generative engine marketing etc.

Prototype Model ,prototype testing and product promotion, it is very important that we create new versions and features. New features make the user attractive towards any product or service. Providing new features, comfortable ,satisfaction, easy navigation, easy control, etc can lead to engagement in the product and services. 

Features can be created according to user preference, testing requirement, and imperatives. 

This can enhance product management and experience. With the help of new features and version, we can improve user awareness, active engagement, and perceptions towards the product. We can understand user behavior and user patterns and build products and services by integrating them.

It is very important for product creation, development, modification, improvement, user convenience, simplification, accessibility, convenience, etc. 

It helps the user to get solutions and suggestions related to product problems related to purchase, sale, add to cart, payment method, customer support, product, and services. With the help of this, it provides chatbots for instant user interactions and messages. 

With the help of this, we can provide form submissions, product-related feedback, comments, reviews, etc. Big e-commerce and trading companies such as Amazon, Flipkart, Myntra etc. provide in-app messaging, chatbots, etc to engage and interact with their users
It is very important that we look at user behavior data like which pages are less interesting for them or what is their previous feedback and reviews, what kind of changes and requirements they want related to the product and make the website work on local search and website demographics. 

Customer.io, Braze, Iterable, Mixpanel, Amplitude, OneSignal, Hotjar, heatmap, crazy egg etc. are very important tools.

To provide customer support to the user, call-to-actions like explore, redeem offer, buy now, call now etc. can be used so that the user can use these in-app messages to know more about them. In-app messaging can be used to provide support interaction to the user, it can be used to educate him about the product in the right way and on time, you can provide step-by-step guidance related to the product.
You can use user behavior analysis tools like Mixpanel, Amplitude. 

You can get information about how users are interacting with the website or app. It provides information about user events like sign up, button clicks, page views, form fills, etc. and tracks these events. You can divide users into groups and track their behavior over time. By testing different versions, you can know which feature or change performs better. It tracks real-time activity of users and presents real-time reports. Can do predictive analytics. it gives information about which user can convert and which user cannot convert.

To re-engage the user, you can present a short tutorial or video demo. We can embed the video inside the landing page. Use tools like WalkMe, Appcues or Pendo. This can provide important information like training, guidance, feedback, behavior analysis, product analysis, engagement, etc.

In-app message give priority to the user. With its help, the user can interact, share information related to the product and can also get information related to the product. 

This will give the user brand awareness about the product. This will develop the user's trust, credibility, authenticity towards the brand. This will increase the connectivity between the user and the product.


Jay Jetwani

Content Writing

I bring a diverse skill set with proven experience in Content writing ,Digital Marketing, Computer Networking, and Customer Support, along with a strong background as an International Sales Executive, specializing in B2B sales.

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