The prototype is designed, developed, modified, improved, built and developed. Various supporting elements are required to bring the product to the market such as stakeholders, investors, capital expenditure, operating expenditure management, 5M (men, money, market, method, machinery), competitive analysis, data analysis, market strategy, strategy planning, marketing goal management goals (planning, organization, control, direction, staffing) etc. 

It is very important to meet the goals. Important A/B testing tools are Google Optimize, Optimizely, VWO, Convert, Unbounce, Adobe Target, HubSpot A/B Testing, etc. With the help of these tools, multivariate and multi-page testing, heatmaps, session recordings, landing page testing, heatmaps, funnel analysis, etc. provide important information.

Digital marketing, content marketing and various types of websites, platforms, tools and techniques can be used to strengthen the landing page. Competitive analysis, market strategy, strategy planning, data analytics, user experience, user interface, core web important promotions, advertising etc. are important. 

With the help of this we can connect the product to the user and with the help of this connectivity we can increase the brand volume, search volume, search engine result page, conversion rate, lead generation, visiting rate, click through rate, cost per click, cost per pay etc.

A/B Testing: 

This is a very important method, with the help of this we can validate the product.  With its help, we can compare two versions with each other, analyze, assess and characterize their product feature experience and the product can be developed according to user compatibility, comfort satisfaction, user test and user preference. During this, prototype designing, testing, modification, product fit approach, variety version approach, user segment approach etc. are important.

Market Fluctuation Approach:

By providing prototype models and versions, we can test the same product in different forms. During the changing times, market trends and user preferences can change. There are many factors in the market, such as changes can occur in the political ,social environment. The product should be determined based on quality criteria such as user compatibility, satisfaction testing, preferences etc. There can be fluctuations in the market, which will directly affect the product.

Product Fit Approach: 

Through prototype testing, we can test the product in different ways. For this, you have created a landing page and an application. You have added user interface and user experience elements on both.But out of these two, the one which gives more comfort satisfaction, compatibility satisfaction to the user can be the suitable gateway for your product. Through this, you can connect the product to the user.

Variety Variant Approach: 

Different types of prototypes can be developed and prototypes can be made based on user preference, compatibility satisfaction and comfort etc. The quality of the product should be such that it is different from the competing product and similar product and this is what variation is for. This is what A/B testing is necessary.

User Segment Approach:

Demographics and local search ranking is very important. During demographics, age group, gender, location, geographical area are important. To get a customized audience from the target audience, we can divide the prototype into user segments. For example, you have a perfume shop and you have created a landing page for it. There are two versions of the perfume, strong and long-lasting. You can keep separate sales for both on the learning page.  How much the sales of both will increase depends on different types of users. Which type of perfumes sell more can be assessed and analyzed.

Product Experience: 

It is very important to have changes and emporism in the products. It is very important to change the product according to the user. User psychology and user experience are important for the product. These are important for the production cycle. New version and new setup inside the product promotes user experience and user psychology. Any user gets attracted to the product and this increases the production cycle. Surveys, feedback forms, post comments etc. are important to promote product experience.